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About the Role

Lead the development and execution of engaging, audience-first lifecycle communications across BritBox and BBC Select streaming businesses, leveraging creative judgment, messaging excellence, and CRM expertise.

Responsibilities

• Lead lifecycle campaign strategy across email, push, and in-product marketing.
• Own messaging and communications planning for major show launches, tentpole moments, and new initiatives.
• Develop structured campaign frameworks aligning audience, messaging, timing, and channel strategy.
• Establish lifecycle creative best practices for both BritBox and BBC Select.
• Ensure campaigns are properly tracked, tagged, and measured for performance optimization.
• Maintain high standards of QA, rendering testing, and deliverability best practices.
• Translate audience insights into segmentation strategies supporting engagement and loyalty.
• Develop personalized messaging approaches to creatively bring segmentation to life.
• Collaborate with Lifecycle Marketing (Performance) to align engagement and conversion initiatives.
• Support A/B testing frameworks across subject lines, creative, audience segments, and timing.
• Continuously refine lifecycle automation to improve subscriber engagement and long-term value.
• Partner with Creative, Product Marketing, Content, and Growth teams for cohesive messaging.
• Collaborate with Growth and Media on creative and messaging alignment in retention paid media.
• Contribute creative expertise to conversion-focused campaigns.
• Manage and develop junior team members.
• Support the expansion of lifecycle marketing capabilities for BBC Select.

Requirements

• Bachelor’s degree required.
• 6–8 years’ experience in lifecycle, CRM, or email marketing within subscription, DTC, or entertainment businesses.
• Deep hands-on experience building and deploying email campaigns.
• Experience working within CRM and customer data platforms such as Blueshift, Hightouch, and/or Recurly Engage.
• Strong understanding of segmentation logic, audience syncing, and triggered campaign setup.
• Experience developing automated lifecycle journeys and behavioral campaigns.
• Strong understanding of email best practices including deliverability, testing, and optimization.
• Experience in streaming, subscription, or media businesses preferred.

Skills

• Strong blend of creative instinct and technical CRM capability.
• Highly detail-oriented with rigorous QA standards.
• Audience-first mindset with strong understanding of subscriber behavior.
• Analytical and comfortable interpreting performance data.
• Collaborative and able to partner effectively across functions.
• Organized and comfortable managing multiple campaigns simultaneously.
• Motivated by building sophisticated, scalable lifecycle programs.

Location

• New York

Work Type

• Permanent
• Full-time

Experience Level

• Senior

Education Level

• Bachelor's degree

Salary/Compensations

• Up to $110k base salary

Benefits

• Competitive benefits
• Bonus potential

About the Company

• As part of BBC Studios’ Direct-to-Consumer (DTC) portfolio, BBC Select sits alongside BritBox, playing a key role in delivering premium content directly to audiences worldwide.
• BBC Select is a documentary streaming service that has been successfully operating since February 2021.
• BritBox is the ultimate streaming destination for British TV, offering an unparalleled collection of thoughtfully curated entertainment.
• BritBox's mission is to bring authentic British stories to audiences around the world.
• BritBox is a small but mighty streamer that punches above our weight—available on every major platform and even featured among the bright lights of Times Square—and we’re just getting started.
• This is an opportunity to be part of a dynamic Direct-to-Consumer business within BBC Studios, bringing the very best of British TV to fans everywhere.

Equal Opportunity

• Our BritBox Global Values not only represent our culture but also ensure that we have principles that shape everything we do.
• Our values have been cascaded into specific behaviours, which are embedded into all of our people processes, including hiring, onboarding, performance evaluation and feedback.
• We are proud of our values and seek to hire people who resonate with them.