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About the Role

Lola Blankets is a fast-growing comfort and lifestyle brand seeking a Director of Consumer Insights and Marketing Science to own the measurement strategy and analytical rigor that powers marketing decisions across multiple channels. This role is crucial for turning raw data into actionable insights and strategic recommendations for leadership, with existing tools and data foundations in place.

Responsibilities

• Own the measurement strategy connecting email, SMS, website, organic, and paid media into a clear narrative of performance and opportunities.
• Advise senior leadership on channel investment, pacing, and forecasting decisions using daily forecasting and attribution modeling.
• Lead forecasting for major sale events, partnering cross-functionally to align channel plans with demand.
• Support marketing-mix and channel-efficiency analysis, presenting recommendations directly to leadership.
• Set the recurring reporting cadence for the marketing organization, establishing a reliable rhythm of updates.
• Own the dashboard and data infrastructure for a clear, current view of performance.
• Standardize metric definitions across channels and teams, ensuring data accuracy and consistency.
• Track and report on core KPIs across email/SMS, website conversion, and paid media.
• Translate data into concise, actionable takeaways for marketing and executive leadership.
• Own the test-and-learn agenda, designing and reading out A/B and incrementality tests.
• Analyze cohort, LTV, and retention trends to proactively surface trends and optimization opportunities.
• Partner with channel owners to identify and act on opportunities that increase efficiency and drive better outcomes.

Requirements

• 8+ years of experience in marketing analytics, consumer insights, or marketing science, preferably in DTC or e-commerce.
• Track record of advising senior leadership on strategy.
• Deep hands-on experience pulling and analyzing data across marketing platforms (e.g., Klaviyo, Postscript, Meta/TikTok Ads, GA4, Shopify).
• Strong SQL fluency.
• Experience with BI or dashboarding tools (e.g., Looker, Tableau).
• Proven ability to build measurement frameworks and reporting infrastructure from the ground up.
• Excellent ability to translate complex data into clear, confident narratives for executive and non-technical stakeholders.
• Strong command of A/B testing, incrementality, and marketing measurement methodology.

Skills

• Marketing Analytics
• Consumer Insights
• Marketing Science
• DTC/E-commerce Analytics
• Measurement Strategy
• Forecasting
• Attribution Modeling
• SQL
• BI Tools (Looker, Tableau)
• A/B Testing
• Incrementality Testing
• Data Visualization
• Executive Communication

Location

• New York (Hybrid)
• Utah (Hybrid)
• Remote

Work Type

• Hybrid
• Remote

Experience Level

• 8+ years

Salary/Compensations

• Competitive base salary
• Annual bonus

Benefits

• 21 days paid vacation
• All federal holidays
• Full health benefits (health, dental, vision, mental)
• 16 weeks paid birth parent leave
• 8 weeks non-birth parent leave
• 55% off Lola Blankets for friends and family
• Opportunities for career growth

About the Company

• Lola Blankets is a fast-growing comfort and lifestyle brand on a mission to make the world a cozier place.