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About the Role

Support the execution of social media, community management, and influencer & creator partnerships to drive brand awareness, increase revenue, and grow social engagement, follower acquisition, and creator advocacy.

Responsibilities

• Assist with community management for all platforms, managing team member support and scheduling to deliver a best-in-class community engagement experience.
• Support development of the overarching community engagement strategy across Eva NYC's social platforms to increase brand awareness, generate engagement, and drive fan and sales conversion.
• Monitor comments, direct messages, and consumer conversations, escalating feedback, questions, and emerging themes to the appropriate internal teams.
• Support development of the overarching organic social strategy across all Eva NYC social platforms to increase brand awareness, drive engagement, and grow revenue opportunities.
• Assist with content calendars, publishing schedules, and content coordination across innovation launches, hero campaigns, retailer priorities, and key brand moments.
• Contribute innovative ideas, best practices, and reactive solutions for social media marketing, along with in-depth reporting, insights, and competitor analysis to inform the creative process.
• Assist in copywriting and own specific copywriting tasks for the social team that stay true to the Eva NYC tone of voice.
• Monitor platform trends, emerging content formats, and social conversations to identify opportunities for engagement and growth.
• Create and edit content via on- and off-camera UGC-style video and stills.
• Attend brand photoshoots and/or events to manage, capture, and edit BTS content.
• Assist in managing the social media content/communications calendar to ensure timely delivery of content and campaigns.
• Manage the social media content library and track beauty and social platform content creation trends.
• Support execution of creator partnerships, gifting initiatives, and advocacy efforts.
• Conduct creator research and maintain talent pipelines across multiple tiers and categories.
• Assist with creator outreach, relationship management, and partnership coordination.
• Assist with product gifting, sample requests, creator mailers, and program logistics.
• Maintain creator databases, tracking documents, contracts, and program documentation.
• Support creator participation across launches, campaigns, retailer activations, and events.
• Support monthly and quarterly reporting across social media, creator partnerships, and community engagement initiatives.
• Track engagement, community growth, creator performance, content output, and key campaign metrics.
• Assist with development of KPI reports, recaps, and performance summaries that inform future social and influencer plans.
• Maintain reporting tools and tracking documents to support ongoing measurement and analysis.

Requirements

• 1-3 years of experience in social media, influencer marketing, content creation, community management, or a related marketing function.
• Beauty, haircare, wellness, lifestyle, or consumer brand experience strongly preferred.
• Experience creating content across social platforms preferred.
• Strong understanding of Instagram, TikTok, YouTube, and emerging social platforms.
• Passion for creator culture, social media, and digital trends.
• Experience creating, editing, and publishing social content.
• Strong organizational skills, attention to detail, and ability to manage multiple priorities in a fast-paced environment.
• Excellent communication and relationship-building skills.
• Comfort working with performance data and translating it into recommendations.
• Lives and breathes social media, creator culture, and emerging trends.
• Passionate about content creation, community building, and digital storytelling.
• Highly organized, proactive, and eager to learn.
• Comfortable operating in a fast-paced, entrepreneurial environment.
• Brings a positive attitude, strong work ethic, and a "no task too small" mindset.

Skills

• Instagram
• TikTok
• YouTube
• Content Creation
• Editing
• Publishing Social Content
• Organizational Skills
• Attention to Detail
• Communication
• Relationship-Building
• Performance Data Analysis

Location

• Brooklyn, NY

Work Type

• On-site (2-3 days a week)

Experience Level

• 1-3 years

Salary/Compensations

• $70,000