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About the Role

A Senior Account Director is a seasoned agency leader responsible for executive-level client partnerships, commercial strategy, and team growth. This role acts as a liaison between client C-suites and internal teams, driving revenue and ensuring client goals are met across complex, multi-channel programs, with a focus on creator-led and influencer marketing.

Responsibilities

• Act as primary advisor to top-tier clients, translating business goals into clear strategies and measurable KPIs.
• Provide thought leadership on social-first, creator-led, and platform-native approaches.
• Navigate sensitive client needs with composure and proactively de-risk issues.
• Serve as the main link between brand and creators/talent managers, defining influencer strategy and measurement frameworks.
• Drive organic growth via upsell/cross-sell, shaping new scopes, pricing, and margin targets.
• Lead/co-lead pitches and RFPs using competitive analyses, case studies, and social playbooks.
• Package and price creator/influencer programs, performance-based models, and integrated talent + paid amplification + social commerce.
• Negotiate creator rates, usage, and licensing; own portfolio financial health using Asana and Kantata; enforce scoping/change orders/contracts.
• Lead, mentor, and motivate Account Directors/Managers/Executives, setting clear expectations and growth plans.
• Delegate effectively, empowering ownership while stepping in decisively when needed.
• Champion collaborative, cross-functional ways of working across creative, strategy, production, and media.
• Upskill teams on creator best practices and train on creator management platforms.
• Lead end-to-end creator campaigns from brief to reporting, including sourcing/vetting talent, timelines, briefs, content approvals, and daily comms with talent management.
• Oversee paid and organic social programs—including influencer strategies—on TikTok, Instagram, and YouTube.
• Track performance, ensure KPI attainment, ROI storytelling, and executive-ready reporting.
• Identify performance trends and run strategic optimizations.
• Partner with talent managers/marketplaces/platforms to maximize distribution, whitelisting, and brand safety.
• Ensure efficient content workstreams and conflict resolution; model ATTN’s values.

Requirements

• 10+ years in account management, marketing, or public relations within creative/advertising/media/PR agencies, with a proven record leading large or complex accounts.
• 5+ years leading creator/influencer programs at scale, including sourcing, negotiation, briefing, whitelisting/allowlisting, and content usage and licensing.
• 4+ years managing and mentoring teams with strong cross-functional leadership.
• Strong relationships with talent agencies, creator platforms, and influencer tech partners.
• Fluency in affiliate/social commerce models and tracking.
• Deep, current expertise in social media across paid and organic; fluency in platform capabilities, influencer strategies, audience targeting, and social KPIs.
• Demonstrated business development success: upsell/cross-sell, leading pitches, SOW development, pricing, and negotiation.
• Strong financial acumen: budgeting, forecasting, resourcing, margin management; experience with Asana and Kantata or similar tools.
• Executive presence with excellent communication, presentation, and negotiation skills; comfortable engaging C-suite stakeholders.
• Proactive, solutions-oriented problem solver who performs under pressure and anticipates challenges.

Skills

• Creator-led marketing
• Influencer marketing
• Social media strategy
• Paid social
• Organic social
• Talent negotiation
• Content strategy
• Performance tracking
• ROI analysis
• Budget management
• Forecasting
• Resourcing
• Margin management
• Asana
• Kantata
• Communication
• Presentation
• Negotiation

Location

• Los Angeles
• New York

Work Type

• Hybrid

Experience Level

• Senior
• 10+ years
• 5+ years
• 4+ years

Education Level

• Bachelor’s degree in Marketing, Business, Communications, or related field
• Advanced degree a plus

Salary/Compensations

• $150,000-$185,000

About the Company

• ATTN: tells stories that bring smart attention to topics that matter in news, culture, public policy, and advocacy.
• ATTN: has grown into a media company that creates original IP and bespoke content, provides full-service creative marketing and strategic advisory services, and builds creator-led brand programs for social platforms, non-profits, and client partners.

Equal Opportunity

• As an Equal Opportunity Employer, ATTN: is committed to building and fostering a workplace of diversity and employee inclusion.
• ATTN: does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law.
• All applications will receive consideration for employment without regard to legally protected characteristics.