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About the Role
The channel manager oversees the end-to-end operation of key social/video channels, managing publishing, scheduling, and optimization while collaborating across editorial, audience, and commercial teams to maximize reach and engagement.
Responsibilities
- Manage end-to-end publishing process across TikTok, Instagram (Feed, Reels and Stories), and YouTube, including post optimization.
- Manage the publishing calendar and coordinate with editorial, video, and partnerships teams.
- Create UTM tracking links, monitor campaign traffic, and maintain Link in Bio landing pages.
- Own and communicate platform best practices, ensuring content is optimized for each channel.
- Escalate reputational, legal, or safeguarding issues arising from social activity.
- Manage Instagram Highlights, TikTok playlists, pinned posts/videos, and overall channel organization.
- Coordinate the rollout of marketing campaigns, commercial messaging, and sponsored content.
- Act as the day-to-day contact with the Guardian platform partnerships team for operational matters.
- Respond to comments, run interactive Story features, and surface audience insights.
- Monitor comment sections to uphold community guidelines and mitigate risks.
- Track and report on channel and platform performance, providing actionable insights.
- Monitor platform algorithm changes, emerging trends, and competitor activity.
- Collaborate with leadership to develop and launch new social channels.
Requirements
- Excellent writing skills and news judgment.
- Proven track record of analyzing audience trends and clearly communicating insights to journalists.
- Strong understanding of search engine optimization best practices and experience with relevant tools, particularly for A/B testing content.
- A firm grasp of the Guardian’s brand and editorial identity.
- Strong understanding of the US news media video landscape to find opportunities for experimentation and growth.
- Strong written and verbal communication skills, with the ability to craft compelling headlines and engaging social media copy.
- Strong interpersonal skills and the ability to work effectively in both remote and in-person team environments.
- Ability to foster collaboration across departments.
Skills
- Social media channel management
- Content publishing
- Content scheduling
- Content optimization
- Platform best practices
- UTM tracking
- A/B testing
- Community engagement
- Comment moderation
- Performance reporting
- Trend spotting
- SEO best practices
Location
- New York, NY
Work Type
- Hybrid
- Full-Time
- Permanent
Salary/Compensations
- $110,000 - $115,000
Benefits
- 25 days of vacation leave
- 12 company holidays
- Unlimited sick time
- Employee Assistance Programs
- 401(k) Match
- Subsidized healthcare coverage including medical, vision, and dental
- Medical and Dependent Flexible Spending Accounts
- Generous parental leave with 100% pay
- Long Term and Short Term Disability insurance
- Life insurance
- Commuter benefits
- Wellhub
- Flexible hybrid schedule
About the Company
- The Guardian is a global news organization that delivers fearless, independent journalism.
- Guardian US is an entirely digital operation that seeks to engage US readers by combining the Guardian's international coverage with US voices and expertise.
- The Guardian is an independently owned, mission-driven organization funded by readers around the globe.
- The Guardian is home to creative thinkers, award-winning journalists, cutting-edge commercial teams, and digital talent.
Equal Opportunity
- The Guardian is an Equal Opportunity Employer and does not discriminate on the basis of age, color, national origin, ethnic origin, citizenship status, disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, veteran status, or any other characteristic protected by federal, state, or local law in its employment policies.
- The Guardian will provide reasonable accommodation for qualified individuals with disabilities.
- We value and respect all differences (seen and unseen) in all people at the Guardian.
- We aspire to have inclusive working experiences and an environment that reflects the audience we serve, where our people have equal access to career development opportunities, their voices are heard and can contribute to our future.