About the Role
BCG is seeking an experienced Editorial Director to lead the strategy and execution of a global campaign focused on artificial intelligence. This role involves defining and executing a cross-channel AI content strategy, managing the development of editorial features, and overseeing content pipelines to ensure alignment with campaign priorities and audience needs.
Responsibilities
- Partner with the global campaign team to define and execute a cohesive, cross-channel AI content strategy.
- Work closely with campaign leadership and AI experts across the firm.
- Conceive and manage the development of editorial features tied to campaign priorities.
- Showcase BCG insights on AI subtopics, themes, and emerging areas of interest.
- Take a portfolio view of AI content pipelines across the firm.
- Ensure alignment with the campaign’s content strategy and audience priorities (CEO, CXO, and practitioner).
- Improve quality in formats ranging from articles and reports to videos and infographics.
- Ensure BCG’s insights are market-leading and differentiated.
- Work closely with topic experts and leverage GenAI tools to storyline BCG data and research.
- Provide developmental editing to ensure content is compelling and differentiated.
- Identify new opportunities for thought leadership and initiate/drive content projects.
- Shape questionnaires, analyze data, and extract stories for flagship reports.
- Serve as a writer to seize opportunities for timely market insights.
- Cultivate relationships within the campaign and across the business.
- Act as an advisor, influencer, and problem solver.
- Distill complex concepts into clear messages that advance BCG’s global AI narrative.
- Shepherd a data-driven content strategy and ensure alignment among senior stakeholders.
- Serve as the line manager for an Editor dedicated to the AI campaign.
- Provide editorial guidance and hands-on developmental editing across a range of content pieces.
- Ensure published content reflects clear priorities and is supported by well-defined channel strategies.
- Promote best practices in content development and strategic use of metrics.
- Identify content gaps across complex pipelines based on internal priorities and market research.
- Make recommendations for new and innovative content across channels.
- Develop and update external messaging and talking points for BCG thought leaders.
- Help define KPIs for content across owned and earned channels.
- Take action to help move work forward and show initiative in solving problems.
Requirements
- Bachelor's degree in a related field with demonstrated high academic achievement.
- Minimum 10 years of work experience in a professional editorial environment.
- Integrated marketing experience, with a focus on thought leadership campaigns.
Skills
- Editorial and creative skills
- Strong communication and teaming skills
- Strategic communication
- Building relationships with stakeholders
- Shaping written and spoken material into sharp, compelling, and engaging content
- Crafting content strategy and individual content pieces by audience and AI subtopic
- Staying abreast of trends in AI and advanced technologies
- Finding differentiating angles on a fast-moving topic
- Leveraging and developing GenAI tools
- Line managing an Editor
- Identifying content gaps
- Making recommendations for new and innovative content
- Developing and updating external messaging and talking points
- Defining KPIs for content
Location
- Global
Work Type
- Full-time
Experience Level
- Experienced
- Minimum 10 years of work experience
Education Level
- Bachelor's degree
About the Company
- Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities.
- BCG was the pioneer in business strategy when it was founded in 1963.
- Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.
- Organizations must blend digital and human capabilities to succeed.
- Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change.
- BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose.
- We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.
Equal Opportunity
- Boston Consulting Group is an Equal Opportunity Employer.
- All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
- BCG is an E - Verify Employer.
