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About the Role

As the Marketing Analytics Manager, you will play a pivotal role in transforming marketing, market access, and customer data into strategic insights that drive performance across campaigns, channels, and markets. You’ll partner closely with regional and country-based marketing teams to evaluate campaign effectiveness, connect marketing impact to sales outcomes, and optimize tools for performance tracking, funnel diagnostics, and ROI. This role will also own analytics and insight generation from the Customer Data Platform (CDP), translating unified customer and patient profiles into actionable audience segmentation, funnel insights, and channel-specific activation recommendations across OUS markets.

Responsibilities

Partner with marketing and commercial leaders to deliver actionable analysis and insights that drive market-leading strategies
Translate analytical findings into business cases and action plans aligned with growth goals
Translate unified customer and patient profiles from the CDP into actionable audience segmentation, funnel diagnostics, and activation recommendations across OUS markets
Analyze and interpret performance across healthcare provider-focused marketing channels, including digital engagement, peer-to-peer events, and medical campaigns, to identify trends, ROI drivers, and engagement patterns
Conduct marketing mix modelling and campaign attribution analysis to connect HCP-targeted marketing activities with field force impact
Define and measure end-to-end digital and offline funnels using CDP-derived event and identity data, including acquisition, activation, conversion, and retention
Develop country and regional dashboards, insights summaries, and playbooks that help teams understand funnel performance and apply best practices across markets

Requirements

Bachelor’s degree in business, marketing, analytics, engineering, or a related field required
Demonstrated experience in a marketing analytics, commercial operations, customer analytics, or strategy role
Proven experience in med tech, pharma, or other regulated industries preferred
Demonstrated success leading analytics initiatives and influencing strategic marketing decisions
Experience working with customer data, digital engagement data, CRM data, or CDP-derived insights preferred

Skills

Marketing analytics
Campaign measurement
Attribution modelling
Funnel analysis
ROI analysis
SQL
Python
Tableau
Power BI
Marketing analytics platforms
Customer segmentation
Audience analytics
Digital funnel measurement
Channel performance optimisation
Synthesize complex data into clear, actionable insights and strategic recommendations
Building dashboards
Automated reports
Marketing operations
CRM
Marketing automation platforms
Performance frameworks

Location

Hybrid

Work Type

Hybrid

Experience Level

Manager

Education Level

Bachelor's degree

About the Company

Insulet Corporation (NASDAQ: PODD), headquartered in Massachusetts, is an innovative medical device company dedicated to simplifying life for people with diabetes and other conditions through its Omnipod product platform.
The Omnipod Insulin Management System provides a unique alternative to traditional insulin delivery methods.
With its simple, wearable design, the tubeless disposable Pod provides up to three days of non-stop insulin delivery, without the need to see or handle a needle.
Insulet’s flagship innovation, the Omnipod 5 Automated Insulin Delivery System, integrates with a continuous glucose monitor to manage blood sugar with no multiple daily injections, zero fingersticks, and can be controlled by a compatible personal smartphone in the U.S. or by the Omnipod 5 Controller.
Insulet also leverages the unique design of its Pod by tailoring its Omnipod technology platform for the delivery of non-insulin subcutaneous drugs across other therapeutic areas.
We are looking for highly motivated, performance-driven individuals to be a part of our expanding team.
We do this by hiring amazing people guided by shared values who exceed customer expectations.
Our continued success depends on it!