About the Role
You will own a structured, always-on program of experimentation across key digital surfaces, including landing pages, assessment flows, activation, and onboarding, with a clear ambition to expand into post-sales and lifecycle touchpoints. You will bring scientific rigor to run meaningful experiments and the strategic instinct to identify which experiments are worth pursuing. You will build a learnings-driven roadmap that directly informs future initiatives.
Responsibilities
- Turn data and insight into sharper hypotheses.
- Combine multiple signals (funnel analytics, behavioral data, session recordings, patient research, support themes) to develop a point of view on experience performance.
- Run structured discovery each quarter that directly changes at least one roadmap priority.
- Write read-outs that detail learnings about patient behavior, implications for the next hypothesis, and insights ruled out.
- Build and own a structured experimentation program.
- Develop a clear hypothesis and experimentation framework based on qualitative and quantitative insight.
- Sequence experiments deliberately, validating assumptions cheaply before committing to large builds and testing riskiest hypotheses first.
- Maintain a clear, up-to-date view of ongoing tests, their purpose, and expected learnings.
- Ensure every test has a purpose that maps back to a strategic question about the patient experience.
- Set up experiments to yield meaningful results.
- Write rigorous briefs including clear hypothesis, defined primary metric, pre-specified success criteria, correct sample size, and expected run time.
- Understand the difference between statistical and practical significance and avoid premature test conclusions.
- Update the roadmap after every experiment based on learnings, valuing dead ends as much as wins.
- Build a compounding library of knowledge on patterns, principles, and reusable frameworks for team use.
- Collaborate with design, product management, growth marketing, and clinical teams to move tests from brief to launch efficiently.
- Flag dependencies and risks proactively and communicate status clearly.
Requirements
- View experiments as a way to validate thinking, not just a test.
- Possess a framework for deciding what to test, in what order, and why.
- Develop a roadmap that tells a story about strategic focus, evidence, and next steps based on learnings.
- Be statistically literate and uncompromising, understanding statistical power, sample size, significance, and confidence intervals as tools.
- Be able to hold the line when stakeholders want to call a test prematurely.
- Understand that a poorly run experiment is worse than no experiment.
- Be a systematic hypothesis builder, knowing the question being answered, expected outcomes, and conclusions for both scenarios.
- Synthesize insight across multiple data sources (quantitative funnel data with qualitative signals like user research, session recordings, support themes).
- Be obsessed with the 'so what', focusing on implications and how results change next steps.
- Own outcomes, not just execution, tracking metrics post-launch and diagnosing performance.
- Treat non-working experiments as data, not failures.
- Own experimentation across core web surfaces (landing pages, quiz flows, purchase funnels).
- Work at the intersection of growth marketing, product management, UX, research, and conversion strategy.
- Bring analytical depth and patient empathy.
Skills
- Experimentation
- Hypothesis building
- Data analysis
- Statistical analysis
- Funnel analytics
- Behavioral data analysis
- Session recording analysis
- User research synthesis
- Roadmap development
- Cross-functional collaboration
- Communication
Location
- Remote
Work Type
- Full-time
Experience Level
- Mid-level
About the Company
- Eucalyptus is on a mission to make good health last a lifetime, addressing the global obesity crisis.
- Eucalyptus is part of Hims & Hers, a global leader in personalized health and wellness.
- Eucalyptus is the company behind Juniper, a large weight-management program combining GLP-1 medication with personalized nutrition, movement support, and clinician-led care.
- Published clinical research shows Eucalyptus's approach helps patients lose significantly more weight.
- Eucalyptus supports patients living with obesity across 5 markets.
- Eucalyptus has received selective NICE endorsement to provide services to the NHS.
- Eucalyptus has tailored its offering to thousands of patients in Australia, the UK, Germany, Japan, and Canada.
Equal Opportunity
- Eucalyptus values individuals from all backgrounds, experiences, and perspectives, embracing the unique qualities each person brings.
- Applicants are encouraged to disclose any reasonable adjustments needed during the interview process.
- AI-assisted tools are used to help teams work more efficiently, including in the recruitment process; however, all hiring decisions are made by real people, and every application is reviewed by a member of the recruitment team.
