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About the Role

We are looking for a Marketing Manager to own and drive the go-to-market strategy and DTC marketing for RxLocal. This is a high-impact, highly visible role at the intersection of patient engagement, pharma brand marketing, RedSail pharmacy customers, and digital health — built for a marketer who thrives in a build-it-from-scratch environment and wants to shape how pharmacy patients discover, adopt, and stay engaged with a platform designed to improve their health. You will work closely with product management, the pharmacy and pharma sales teams to develop messaging, campaigns, and channel strategies that grow RxLocal's patient user base, drive pharma brand engagement, and position RedSail as the must-have patient engagement partner for pharmaceutical manufacturers and preferred patient engagement app for pharmacies.

Responsibilities

Own and execute DTC marketing strategy for RxLocal — driving patient app awareness, download, activation, and retention across digital and pharmacy-based channels
Develop patient acquisition campaigns across paid digital (Meta, Google, programmatic), pharmacy in-store, and CRM/SMS channels
Build and optimize omnichannel patient journeys from first touchpoint through refill adherence and long-term engagement
Create patient-facing content and creative assets that drive measurable engagement and retention
Translate clinical and product capabilities into clear, compelling, consumer-friendly messaging that resonates with patients managing chronic conditions
Partner with ad agency on patient ad deployment within RxLocal App
Develop marketing materials, pitch decks, case studies, and thought leadership content that support the pharma sales and business development team in winning new brand partnerships
Build RxLocal's positioning and messaging for pharmaceutical manufacturer audiences — including brand teams, patient services leads, and market access stakeholders
Create co-branded marketing programs and campaign assets for pharma advertisers running copay, adherence, or patient support programs through RxLocal
Partner with the pharma sales team on account-based marketing (ABM) strategies targeting priority pharma brands, including programmatic advertising and LinkedIn campaigns
Define and track KPIs for all DTC and B2B marketing programs — patient acquisition cost, activation rate, retention, and pharma advertiser pipeline contribution
Conduct market research and competitive analysis to identify positioning opportunities against comparable patient app and hub vendor platforms
Work with the product team to ensure app feature launches are supported by strong go-to-market plans, messaging, and patient-facing content
Monitor and report on campaign performance to leadership on a regular cadence, with clear recommendations for optimization

Requirements

5+ years of marketing experience, with meaningful DTC or patient/consumer-facing marketing experience in healthcare, digital health, pharma, or health tech
Demonstrated experience building and executing patient acquisition or consumer engagement campaigns across digital channels (paid social, SEM, programmatic, CRM/email/SMS)
Strong written and verbal communicator — you write crisp consumer copy and can also build a compelling B2B narrative for a pharma brand audience
Experience working with ad agencies
Experience working in a fast-paced, high-growth product or platform environment — you are comfortable building programs without a large team or established playbook
Proficiency with marketing analytics — you are comfortable owning performance metrics, building reports, and making data-driven decisions
Energized by the challenge of building an audience and a brand from the ground up — you see a blank canvas as an opportunity, not a problem
Ability to hold two audiences in your mind at once: the patient picking up a prescription and the pharma brand manager deciding where to invest their patient engagement budget
Care for the patient at the end of the transaction — you see health equity and access as part of the mission, not just the marketing
The Marketing Manager will exercise discretion and independent judgement with respect to matters of significance related to marketing strategy and execution.
The Marketing Manager may need to sit or stand for extended periods of time and use a computer or other electronic devices for prolonged periods.
The Marketing Manager will work in an office environment, with occasional off-site work as required.
The Marketing Manager will be required to use a computer, phone, and product marketing software and tools.
Must have internet access
The Marketing Manager will work in a safe manner and follow all company policies and procedures related to safety
The Marketing Manager may need to work on projects with tight deadlines, which may cause stress.

Skills

DTC marketing
Go-to-market strategy
Patient engagement
Pharma brand marketing
Digital health
Paid digital advertising (Meta, Google, programmatic)
Pharmacy in-store marketing
CRM/SMS marketing
Omnichannel patient journeys
Content creation
Messaging development
B2B marketing
Sales enablement
Account-based marketing (ABM)
Marketing analytics
Market research
Competitive analysis
Product marketing
FDA promotional guidelines
HIPAA
Fair balance requirements

Location

Spartanburg, SC
Irving, TX
Shreveport, LA
Oak Brook, IL
Cranberry Township, PA
Long Island, NY

Work Type

Hybrid

Experience Level

5+ years of marketing experience

Education Level

Bachelor's degree in Marketing, Business Administration, Healthcare Administration, or a related field required.
Master's degree (MBA or equivalent) is a plus.

Salary/Compensations

$80,000-$90,000 annually
4% annual target bonus

Benefits

Paid time off
Medical insurance
Dental insurance
Vision insurance
401(k) with a 5% company match
Fitness bonus
Professional development opportunities
Programs that support overall well-being

About the Company

RxLocal is a platform designed to improve patient health.
RedSail is a patient engagement partner for pharmaceutical manufacturers and a preferred patient engagement app for pharmacies.