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About the Role

Shape the conversation around one of Canada's most recognizable brands. HelloFresh is seeking a content leader to advance the brand's strategic initiatives and shape its comprehensive content strategy. The individual in this position will oversee social media and content strategy, generating culturally relevant, social-first content to enhance brand awareness, audience engagement, and consumer demand. By identifying industry trends, content creators, and emerging opportunities, the individual will develop content across organic and paid channels. Functioning as a strategist, creator, and marketer, the individual will optimize scalable content throughout the marketing funnel to drive measurable business results through narrative storytelling and precise execution.

Responsibilities

Own the organic social strategy, content calendar, and channel management for HelloFresh and Chefs Plate.
Consult on content strategy and creative direction for Factor Canada.
Manage the external content creation and community management agency, including briefing, approvals, timelines, and performance.
Identify and champion cultural trends, platform innovations, and creator opportunities to keep brands relevant and engaging.
Partner with internal teams, external creators and influencers to develop and execute social-first content that supports brand campaigns, product launches, partnerships, and key marketing initiatives.
Test and develop high-performing organic content that can be repurposed for paid social channels, creating scalable middle and lower funnel assets that improve campaign performance and acquisition efficiency.
Build, manage, and optimize campaign structures, audiences, and ad sets within social media platforms to support integrated brand and demand generation campaigns.
Measure and report on content performance, using data and insights to optimize future content and channel strategies.
All other duties, as assigned

Requirements

3+ years of experience in social media, content marketing, or digital brand marketing.
Proven first hand experience developing and executing social-first content strategies.
Experience managing external agencies, creators, or production partners.
Strong understanding of social media platforms, content trends, and community management.
Excellent project management, communication, and stakeholder management skills.
Ability to manage multiple projects in a fast-paced environment while collaborating across cross-functional teams.
Hands-on experience using Meta Business Manager, TikTok Ads Manager, and other major social media business platforms to manage content, audiences, advertising, campaign optimizations and reporting.

Location

Toronto, ON

Work Type

Flexible Hybrid Approach
minimum of 2 days in office per week
most teams in office between 2-3 days a week

Salary/Compensations

$72,000—$82,000 CAD

Benefits

Box Discount - Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh and Chefs Plate meal kits AND 50% off weekly Factor meal box.
Health & Wellness - Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, and 25% discount on GoodLife fitness memberships!
RRSP Matching - Competitive RRSP matching program offered
Vacation & PTO - Time off is also an important part of self-care! We offer generous vacation and PTO to help you create a good work-life balance.
Family Benefits - A parental leave top-up program for expectant parents.
Growth & Development - We support your career progression, provide development opportunities, and invest in your continued learning through our organization wide L&D fund.
Work Hard & Have Fun - From team socials to engaging company days, you’ll have plenty of opportunity to experience the fun!
Diversity & Inclusion Initiatives - With impactful ERG’s like FreshPride, Women Empowered and LIMES, we are committed to our diversity, equity & inclusion efforts.
Food Puns - this one is kind of a big dill if you haven’t already noticed. We even have some punny meeting room names!

About the Company

HelloFresh Canada uses AI-integrated technology to help us process and evaluate applications more efficiently. This includes tools that screen and assess candidate qualifications based on the requirements for this role. While these tools assist our workflow, all final selection decisions are made by our hiring team.