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About the Role

Zenith is seeking a talented Associate Media Director, Strategy to manage media planning and strategy for a high-profile account. This role involves leading a team in developing and executing media plans, pushing fresh thinking, and balancing client, agency, and team needs.

Responsibilities

• Build and implement effective marketing strategies leading all day-to-day aspects of media planning across multiple campaigns
• Develop planning objectives that align with and elevate the client’s marketing and business goals
• Act as the cross-team leader collaborating with Investment, Content, Strategy and Programmatic teams, as well as brand IAT to integrate all aspects of media ecosystem into media strategy
• Establish and grow client relationships by demonstrating an understanding of industry and client business issues
• Work with internal investment teams to gauge media performance and KPIs to determine the extent to which the original objectives and strategies were met
• Demonstrate strong attention to detail and ability to follow established procedures, completes work in a detailed and accurate manner
• Supervising, training and developing skills of Associates, Planners and Supervisors by managing workload, delegating responsibilities and checking work for accuracy
• Provide job performance feedback to subordinates to manage career trajectory of the junior staff and make recommendations to management
• Responsible for managing projects and resources for all aspects impacting the client’s business
• Participates in the recruitment and selection of junior staff
• Mentor and guide direct reports to ensure proper education for advancement
• Lead by example assisting in all levels of the planning and activation process
• Effectively communicate across all levels and be willing to adopt new skills with an emphasis on AI tool usage
• Detailed awareness of media landscape, trends, challenges and competition
• Strong knowledge of all cross-channel media, with a drive for curiosity and passion for the client’s business

Requirements

• B.A. or B.S., preferably in Marketing, Advertising, or related field
• 6+ years of media planning experience
• 2+ years of experience managing junior staff
• Agency experience highly preferred
• Ability to translate data into well-articulated and actionable ideas
• Strong written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation
• Minimal supervision, relies on experience/ judgment
• Resource for others in resolution of complex problems/issues
• Excellent management, motivational, organizational, interpersonal and quantitative/analytical skills
• Detail-oriented and proven ability to thrive in a fast-paced environment
• Demonstrate ability to learn new propriety software and processes quickly and proficiently
• Understanding of Activation/Negotiation team functions
• Manage projects, resources, stakeholders, and participants
• Orient, train, assign and review the work of subordinates
• Be a resource to others in the resolution of complex problems/issues

Skills

• Microsoft Suite
• Nielsen Suite
• Kantar/Vivix
• IMS
• Flowchart Software
• R/F and Optimization Software (NMI or similar)
• Social Tracking tools
• comScore
• Prisma
• Mbox
• MRI/GfK
• GWI
• YouGov
• AI tool usage

Location

• New York
• Burbank
• Chicago
• Atlanta
• Detroit

Work Type

• Full-time

Experience Level

• 6+ years of media planning experience
• 2+ years of experience managing junior staff

Education Level

• B.A. or B.S., preferably in Marketing, Advertising, or related field

Salary/Compensations

• USD $106,780.00 - USD $119,000.00/Annually

Benefits

• Medical coverage
• Dental
• Vision
• Disability
• 401K
• Parental and family care leave
• Family forming assistance
• Tuition reimbursement
• Flexible time off

About the Company

• Zenith is one of Publicis Groupe’s largest media agencies, spanning 95 markets globally.
• For more than 30 years, Zenith has been at the forefront of media, helping to evolve and reshape the industry.
• Zenith is regarded as a true agency partner by many high-profile brands for its expertise across numerous categories and wide range of capabilities.
• Clients hire Zenith for its track record of excellence in strategic planning, investment, and measurement.
• Zenith has specialist offerings, including content, commerce, multicultural and future-proofed data capabilities.

Equal Opportunity

• Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger.
• We honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization.
• We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
• All your information will be kept confidential according to EEO guidelines.
• Veterans Encouraged to Apply.