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About the Role
Lola Blankets is a fast-growing comfort and lifestyle brand seeking a Director of GTM and Campaign Planning to own the go-to-market process end-to-end. This role combines content strategy with project management to facilitate strategic marketing initiatives, acting as the connective tissue between teams and leadership.
Responsibilities
- Develop a single, clear, and consistent brief for the creative team by consolidating individual channel needs.
- Maintain an understanding of effective execution across channels and provide strong examples for reference.
- Translate channel requests into executable briefs for the creative team, proactively identifying risks.
- Own and manage the GTM process from working team through executive review, ensuring deadlines and approvals are met.
- Document the GTM process for repeatability and scalability.
- Partner with Biz Ops to align campaigns with budget, inventory, and operational impact.
- Collaborate with Merchandising and Brand to tier the campaign calendar and define consumer segments.
- Partner with Marketing Science to link quantitative impact and forecasts to content and campaign plans.
- Act as a strategic partner to all marketing functions, ensuring coherent, cross-channel campaign strategies.
Requirements
- 8+ years of experience in integrated marketing, campaign management, or GTM strategy.
- Experience spanning both content/creative and biz-ops-style project management.
- Proven track record of managing cross-functional processes (retail, ecommerce, wholesale) through executive review and sign-off.
- Strong project management skills, with the ability to translate individual channel needs into a clear, executable brief.
- Confident and calm communication style, capable of managing upwards effectively and building cross-functional relationships.
Skills
- Integrated marketing
- Campaign management
- GTM strategy
- Content strategy
- Biz ops-style project management
- Cross-functional process management
- Project management fluency
- Communication
- Relationship building
Location
- New York
- Utah
- Remote
Work Type
- Hybrid
- Remote
Experience Level
- 8+ years
Salary/Compensations
- Competitive base salary
- Annual bonus based on company and individual performance
Benefits
- 21 days paid vacation
- All federal holidays
- Full health benefits (health, dental, vision, mental)
- 16 weeks paid birth parent leave
- 8 weeks non-birth parent leave
- 55% off Lola Blankets for friends and family
- Opportunities for career growth
About the Company
- Lola Blankets is a fast-growing comfort and lifestyle brand on a mission to make the world a cozier place.