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About the Role

Own the growth and operations of nascent Federal Scholarship Tax Credit and Alabama School Choice Tax Credit programs, which aim to unlock access to Primer for thousands of working-class families. These programs present a significant opportunity to provide educational options for families being left behind. The Federal program launches in January 2027, and the Alabama program is live now, providing a model for future expansion.

Responsibilities

Own Primer's Federal SGO relationships: negotiate final terms, set by-state funding amounts, establish timelines, and grow the relationship over time.
Liaise between SGO teams and Primer's internal teams (Bursar, Foundation, Legal, Finance).
Launch and run Primer's in-house SGO growth engine: paid acquisition, landing pages, and creative.
Run outreach to corporate prospects capable of utilizing $1M+/yr in state income tax credits, sourcing through Primer's Alabama network.
Build individual donor growth through paid acquisition and Primer's network.
Own growth end-to-end, including annual targets, creatives, and contractors.

Requirements

A seasoned generalist who executes across operations, marketing, and external-facing work.
Proven track record of owning a number, measured on dollars generated, deals closed, or revenue grown.
Comfort negotiating with external partners.
Experience running or directing paid acquisition.
Ability to thrive in a high-growth environment with potential to 10x in 24 months.
Passion for the mission of unlocking educational options for underserved children.

Skills

Operations
Marketing
External-facing work
Negotiation
Paid acquisition strategy
Creative concept development
Retention cohort analysis
Business development
Local marketing

Location

Remote

Work Type

Full-time

Experience Level

Seasoned
Senior

About the Company

Primer is a growing network of K–8 schools focused on restoring foundational American education.
Our schools emphasize close-knit learning environments, skilled educators, and a culture that values students as learners and leaders.
Primer aims to prepare children for the future by building upon proven educational methods.
Primer is a mission-first company focused on creating positive change through education.