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About the Role
Vantage is seeking its first Product Marketer, a high-impact role responsible for shaping the marketing strategy of a fast-paced, innovative company. This position offers the opportunity to build the product marketing function from the ground up, partnering closely with Product, Engineering, and GTM teams to define positioning, drive adoption, and support market growth.
Responsibilities
- Shape communication of differentiated value to a technical market, driving messaging and positioning across channels and assets.
- Lead the marketing aspect of the product release process, collaborating with Product, Engineering, Sales & Customer Success.
- Define and execute go-to-market strategies for new features, capabilities, integrations, and partnerships.
- Analyze the competitive landscape to develop positioning and assets that support market wins.
- Drive the creation of content and sales enablement materials to accelerate pipeline and support the buyer journey.
- Engage directly with customers to gather market insights and develop compelling proof points.
- Support analyst relations to ensure strong representation and influence within the category.
Requirements
- 5+ years of B2B SaaS product marketing experience for technical products or audiences.
- Proven experience leading go-to-market strategy for product launches.
- Comfortable collaborating with technical customers, engineers, GTM leadership, and industry analysts.
- Exceptional understanding of go-to-market strategy, product positioning, and messaging.
- Strong eye for market opportunities and competitive landscape analysis.
- Demonstrated experience creating high-impact content and enablement assets.
- High-agency and entrepreneurial mindset, eager to build a function from scratch.
- Ability to balance strategic vision with hands-on execution in a fast-paced environment.
- Kindness and collaborative spirit.
Skills
- Product Marketing
- Go-to-Market Strategy
- Product Positioning
- Messaging
- Content Creation
- Sales Enablement
- Market Analysis
- Competitive Analysis
- Analyst Relations
Location
- New York City
- Remote-friendly (within the United States)
Work Type
- Full-time
Experience Level
- 5+ years
Salary/Compensations
- $145,000 - $175,000
Benefits
- Equity
- 401(k) plan
- Medical benefits
- Dental benefits
- Vision benefits
- Education stipends
About the Company
- Vantage is a FinOps platform for modern engineering teams, helping organizations manage and optimize infrastructure costs across various cloud environments and foundational models.
- The company focuses on building a cloud cost transparency platform to enable analysis, reporting, collaboration, and optimization of cloud spend.
- Vantage is a high-output team of approximately 55 employees based in New York City with a remote-friendly culture.
- The company is backed by $25M from Andreessen Horowitz and Scale Venture Partners, along with prominent industry investors.