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About the Role

The Marketing and Communication Manager for Campus Residences leads all communications and marketing efforts within Campus Residences, driving cohesive branding, marketing standards, and communications best practices. This role supervises staff, manages projects and systems, and liaises with the CRAFT team, playing a vital part in strengthening the department's reputation, engagement, and operational excellence.

Responsibilities

Serve as the lead strategist, project manager, and department-wide consultant for all communications and marketing efforts within Campus Residences.
Drive cohesive branding, marketing standards, and communications best practices across platforms, teams, and initiatives.
Supervise the day-to-day of professional and student staff.
Manage key projects and communication systems.
Act as the primary liaison to the Communications, Research, Assessment, Fundraising, and Technology (CRAFT) team for Student Affairs.
Represent the department at various meetings, forums, etc. for both internal and external stakeholders.
Remain abreast of industry standards and best practices.
Establish vision, goals, and strategic priorities for Campus Residences in collaboration with Campus Residences and CRAFT leadership.
Lead all marketing, branding, and promotional strategy for Campus Residences, ensuring consistent visual identity and tone across media and platforms.
Develop and implement standards for branded materials and promotional items.
Lead marketing and communication components related to on-campus housing for Admitted Seawolves Day, campus visit days, residence hall tours with Admissions, orientation sessions, and open house summer tours.
Oversee external branding and marketing materials related to conference group recruitment, quote packages, and major external events.
Oversee development, approval, and deployment schedule for all StarRez communication templates.
Support Campus Residences leadership in responding to media inquiries, coordinating with relevant partners to assist in crafting responses and facilitating footage and interview requests as directed.
Develop strong collaborative relationships with campus stakeholders, including Undergraduate Admissions, Graduate School, HSC, and Southampton Campus to ensure accurate information and recruitment efforts are made for on-campus housing.
Partner with Residential Education to support residential curriculum efforts through strategic marketing initiatives.
Serve as the Campus Residences liaison to the CRAFT leadership team; attend regular meetings and manage the partnership agreement with the central CRAFT team.
Serve on the Campus Residences signage committee, a partnership between Campus Planning Design and Construction, Campus Operations and Maintenance, and Campus Residences.
Indirectly supervise Marketing Coordinators and directly supervise student marketing assistants, providing training, feedback, and ongoing development.
Manage and support Campus Residences CRAFT requests, assignments to Campus Residences Marketing Coordinators and student staff, and completion of projects.
Manage tracking systems for all marketing and communications projects across Campus Residences.
Serve as the department’s internal marketing consultant to assist staff with new campaign planning, website content development, concept development, and implementation support.
Provide support and guidance for special projects and operational initiatives as assigned.
Serve as the clearinghouse for all Campus Residences staff-developed communication, marketing, and content.
Develop and maintain high-quality written content for Campus Residences marketing materials, including website copy, mass emails, digital and print campaigns, and branding initiatives, ensuring all communications are consistent, accurate, and aligned with departmental goals.
Manage the Campus Residences website content, ensuring accessibility, accuracy, and alignment with university branding and strategy.
Coordinate with the Campus Residences Accessibility Manager to ensure all digital, print, and in-person materials and events meet accessibility standards.
Serve as the Campus Residences internal staff consultant to develop content, scripts, and vision for a wide range of marketing and communications assets, including promotional videos, tutorials, and presentations, to ensure a clear and consistent narrative.
Establish, maintain, and monitor communication protocols for mass emailing, print materials, and customer service communication expectations.
Be available to assist and respond to emergency situations that require marketing and communication components.
Support senior leadership in presentation materials, infographics, and communication to internal and external stakeholders.
Participate in opportunities that promote learning, growth, and development (i.e., classes, training, committees, webinars, etc.).
Contribute to the Division of Student Affairs and Stony Brook University by attending and/or supporting events, activities, and programs sponsored by areas outside of individual units/departments (i.e., campus-wide traditions, events, programs, etc.).
Other duties or projects as assigned as appropriate to rank and departmental mission.
Evening and weekend work may be required at times.

Requirements

Bachelor’s degree (foreign equivalent or higher).
Three (3) years of full time experience in marketing/promotions, public relations and or communications.
Experience in higher education or housing managing outreach, events or communications.
Experience with professional writing and/or editorial.
Experience with developing diverse digital print, print and/or social media assets.
Supervisory experience.
Occasionally moves materials, equipment, or cameras weighing up to 50 pounds across campus.

Skills

Creativity
Collaboration
Superior communication and interpersonal skills (both written and verbal)

Location

On-campus

Work Type

Full-time
Essential Position

Experience Level

3 years of experience

Education Level

Bachelor's degree
Master's degree

Salary/Compensations

$84,000-$89,000 Total Compensation

Benefits

$4,000 UUP annual location pay, paid biweekly.

About the Company

We, the Division of Student Affairs, are a student-focused organization that aims to empower student success and support personal development.
We act daily to create, enhance, and sustain a culture of respect and inclusion in the workplace, focusing on equity and justice in its many forms, including racial, social, and environmental justice.
We intentionally and relentlessly pursue excellence through introspection, vulnerability, empathy, compassion, learning, and courage.
We value our internal and external partnerships as vital drivers of the ambitious goals we pursue.
Named one of the “Most Promising Places to Work in Student Affairs” by Diverse Magazine.
Serving a highly diverse student body.
Leading the way as the #1 ranked institution in the AAU and #3 of all colleges and universities nationally in fostering our students' social mobility.
Awarded multiple distinctions including philanthropic awards and research grants in experiential learning and career development, voter engagement, student engagement, health and wellness practices, and quality of residential life.

Equal Opportunity

Stony Brook University is committed to excellence in diversity and the creation of an inclusive learning and working environment. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, familial status, sexual orientation, gender identity or expression, age, disability, genetic information, veteran status and all other protected classes under federal or state laws.
If you need a disability-related accommodation, please call the university Office of Equity and Access (OEA) at (631) 632-6280 or visit OEA.
In accordance with the Title II Crime Awareness and Security Act a copy of our crime statistics can be viewed here.