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About the Role

Implement and facilitate marketing content and communications to increase brand exposure and engagement for Hyundai Motor Finance, Kia Finance, and Genesis Finance. Leverage organizational resources and new technologies to enhance brand equity through engaging dealer and customer communications.

Responsibilities

• Own and manage customer and dealer communication journeys end-to-end, including loyalty, lease maturity, and service communications.
• Design, build, and launch new communication journeys using Salesforce Marketing Cloud.
• Draft, edit, and deploy internal and external communications across Email, SMS/Text, Direct Mail, and Dealer Portal.
• Leverage Marketing Cloud and automation tools to execute segment, personalize, and optimize campaigns and journeys.
• Plan and manage the communication calendar and roadmap.
• Execute A/B testing on subject lines, creative, messaging, and formats, and apply learnings to improve delivery performance.
• Use AI tools to enhance and accelerate content creation, personalization, segmentation, campaign ideation, and quality assurance.
• Continuously identify opportunities where AI can improve communication quality, consistency, and efficiency.
• Develop and deliver regular reports on communication performance, customer journey engagement, and A/B testing results.
• Work with external vendors to facilitate communication initiatives.
• Ensure accuracy and consistency of branding and information across various platforms.
• Own and manage the Dealer Portal content and communication placement.
• Optimize portal content strategy to improve dealer engagement and usage.
• Implement usage of metrics and propose improvements.
• Coordinate Dealer Portal updates with internal stakeholders and vendors.
• Manage relationships with communication-related vendors.
• Oversee execution quality, timelines, and cost control.
• Support vendor performance evaluation and continuous improvement.
• Provide support for special marketing and sales projects and initiatives.
• Support employee and partner events with digital graphics, promotional materials, and branded merchandise.
• Produce digital and print collateral such as product brochures and guides.

Requirements

• 2-3 years branding, customer communication, and/or marketing experience, or related field.
• Business/Professional level proficiency in French preferred.
• Previous marketing translation experience is an asset.
• Short-listed candidates will be asked to submit a writing sample.

Skills

• Salesforce Marketing Cloud
• Content management systems (CMS)
• Marketing automation systems
• Adobe Photoshop
• Adobe Illustrator
• Adobe InDesign
• Microsoft Excel
• Microsoft PowerPoint
• Microsoft Teams
• Microsoft Loop
• Microsoft Word
• Project management
• Advanced writing
• Editing
• Proofreading
• Marketing principles
• Branding principles
• SEO fundamentals
• Website content optimization
• AI tools

Location

• Toronto
• Mississauga

Work Type

• Full-time

Experience Level

• 2-3 years

Education Level

• Bachelor’s degree in Marketing, Communications, Business Administration or related area of study or equivalent combination of education and experience.

About the Company

• Hyundai Capital Canada (HCCA) is the Canadian captive finance business for Hyundai Motor Group, operating under the service brands Hyundai Motor Finance, Kia Finance, and Genesis Finance.
• HCCA provides indirect vehicle financing and leasing solutions through a network of over 450 Hyundai and Kia dealerships and 30 Genesis distributors nationwide.
• The company fosters a fast-paced, dynamic, energized, agile, and collaborative culture.
• HCCA strives to create a connected, fun, positive, and rewarding workplace where employees feel appreciated and invested in the company's success.
• Hyundai Capital has offices globally, including South Korea, the United States, China, the United Kingdom, Germany, and Brazil, with work environments reflecting global values of simplicity, collaboration, symmetry, and elements of nature.

Equal Opportunity

• Hyundai Capital Canada Inc. is committed to acknowledge applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.