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About the Role

Sonos is seeking an experienced DTC Growth & Merchandising leader to manage demand creation and conversion on sonos.com. This player-coach role involves leading a team of three, owning the growth strategy, and driving DTC commercial outcomes.

Responsibilities

Lead, coach, and develop a team of three, setting goals and managing performance.
Own the operating model for demand, growth, and discovery functions, including prioritization, resourcing, testing, and measurement.
Balance capacity between the campaign calendar and the experimentation/measurement agenda.
Represent the function in leadership forums as the senior owner of demand and conversion outcomes.
Act as the connective tissue between marketing programs and DTC revenue, ensuring clear line of sight from activity to outcomes.
Partner with web analytics to build funnel reporting and translate insights into actionable recommendations.
Partner with marketing science to interpret and apply attribution, MMM, and incrementality testing.
Own the GTM calendar, promotions, and new product introduction planning.
Define how to surface brand and culture marketing onsite to create desire and increase full price realization.
Establish a merchandising approach that builds awareness, equity, and comprehension around the Sonos ecosystem.
Elevate content storytelling and education across the funnel to reinforce system-minded consideration and purchase.
Own the connection between off-platform and on-platform messaging efficacy.
Partner with marketing and martech to maintain the technical health of the ad ecosystem.
Own product feed health across channels, optimizing attributes for performance.
Oversee organic discovery strategy through SEO and AI-driven discovery (GEO).
Identify and drive improvements in conversion leverage points across the full span from ad click to purchase.
Own the end-to-end consumer funnel, identifying and removing friction.
Lead the optimization of orienting less-familiar shoppers to Sonos' core value.
Build and run a high-velocity growth experimentation program across various funnel areas.
Optimize product presentation, category architecture, search, and content strategy for commercial performance.
Identify and prioritize site-experience improvements that ladder to revenue goals.

Requirements

7+ years in growth product management, digital marketing, ecommerce, or DTC commercial roles.
2+ years of people management experience.
Demonstrated ownership of funnels and compounding lift.
Credibility in directing campaigns, brand moments, and merchandising strategy.
Fluency in experimentation, ad tech, and measurement.
Deep fluency in the paid-acquisition-to-product-experience seam, including ad tech and feed optimization.
Statistical fluency for experiment design, sample sizing, significance evaluation, and decision-making.
Hands-on experience with modern marketing measurement (MTA, MMM/econometrics, incrementality testing).
Strong understanding of on-site merchandising, content strategy, and organic discovery.
A product-led growth mindset.
Intuition for user psychology and designing effective flows.
Comfort with AI-accelerated ways of working.
Clear, compelling communicator skilled at making complex analysis accessible.
Naturally cross-functional, building trust and driving alignment across teams.
Must be authorized to work for any US employer, both now and in the future.
Qualified applicants must live within commuting distance of Santa Barbara, Los Angeles, Seattle, Boston, or New York.

Skills

Growth Product Management
Digital Marketing
E-commerce
DTC Commercial Strategy
Demand Creation
Merchandising
Funnel Optimization
Experimentation (A/B, Multivariate)
Marketing Measurement (MTA, MMM, Incrementality)
Ad Tech (Pixel Health, Signal Quality, Event Scoring, Feed Optimization)
SEO/GEO
Content Strategy
User Psychology
Data Analysis
Cross-functional Collaboration
Team Leadership
Communication

Location

Santa Barbara
Los Angeles
Seattle
Boston
New York

Work Type

Hybrid

Experience Level

7+ years experience
2+ years people management experience

Salary/Compensations

$150,000 - $188,000

Benefits

Medical, Dental, and Vision Insurance
401(k) plan with company matching and immediate vesting
Open Time Off (OTO) policy
80 hours of sick time upon hire, refreshed annually
Up to 12 paid holidays per calendar year
Generous paid leave program for new parents or to care for a family member
Short- and long-term disability
Company-paid Disability, Life, and AD&D Insurance
Voluntary benefits (Voluntary Life, AD&D, Accident, Pet Insurance)
Mental health benefits
Generous employee discount program
Sonos Radio HD

About the Company

At Sonos, we aim to create the ultimate listening experience for our customers.
We foster a community where everyone feels included and empowered.
Sonos is a consumer electronics company.

Equal Opportunity

Sonos is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.
Sonos is committed to working with and providing reasonable accommodations to individuals with disabilities.