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About the Role

The Senior Director, Partnerships is a senior commercial leadership role at CREO, Omnicom Media Group's influencer agency. This person drives enterprise new business and owns a portfolio of key client relationships, operating in close partnership with senior agency leadership to grow CREO's footprint across both prospective and existing accounts.

Responsibilities

• Support enterprise-level business development initiatives targeting Fortune 500 and Global 1000 companies.
• Develop and execute go-to-market strategies that position CREO as the premier influencer marketing partner within integrated Omnicom campaigns.
• Identify and capitalize on emerging market opportunities where influencer marketing can drive transformational business outcomes for clients.
• Assist in development and management of complex pitch processes and RFP responses that showcase the full power of integrated Omnicom solutions.
• Assist in creating scalable frameworks for cross-holding company collaboration, ensuring seamless handoffs and integrated campaign execution.
• Support pitch teams across multiple Omnicom entities, ensuring unified messaging, aligned pricing, and cohesive value propositions.
• Lead communication for OMG, OMC, and CREO clients, including proposal development, commercial agreements, and client communication from initial briefing to completion.
• Communicate influencer marketing within the digital/paid media ecosystem and aid in the operationalization of service offerings and subsequent value positioning tied to the media environment.
• Develop and maintain relationships with key clients, serving as the primary point of contact for mid-level client contacts.
• Cultivate and expand relationships with platform partners (Instagram, TikTok, YouTube, etc.), representing the collective influence and scale of Omnicom's influencer capabilities.
• Develop strategic alliances with complementary service providers, technology partners, and industry stakeholders to enhance service offerings.
• Build and maintain a robust network of agency, brand, and creator stakeholders, leveraging these relationships to drive new business and innovation.
• Maintain deep expertise in the evolving influencer and creator marketing landscape, identifying trends that create competitive advantages for clients and CREO.
• Lead thought leadership initiatives positioning CREO as an industry innovator in influencer marketing, creator economics, and integrated channel strategies.
• Champion best practices across the organization, ensuring service offerings remain at the forefront of industry standards for measurement, compliance, and effectiveness.
• Collaborate with internal innovation teams to develop proprietary tools, methodologies, and frameworks that differentiate CREO in the marketplace.
• Help to build and maintain a culture of excellence, accountability, and continuous improvement.
• Foster cross-functional collaboration with Creator Activation, Account Management, Strategy, Measurement, and Commerce teams to ensure integrated excellence.
• Develop client-facing talent within the organization, identifying and cultivating future leaders.

Requirements

• In-depth understanding and mastery of influencer marketing and an ability to match brand narratives with creator-led storytelling.
• Strong agency account management background and comfort in leading internal and external conversations.
• Thorough understanding of the influencer ecosystem including paid and organic roles and responsibilities across platforms including but not limited to creative development, talent perspectives, best practices, and measurement.
• Strong communicator and presenter, able to present and articulate persuasive and cohesive presentations and points of view.
• Highly analytical with ability to evaluate campaign performance for optimization and contextualization of results in client reporting.
• Creative-minded with ability to translate social trends and influencer archetypes to client business objectives.
• Understanding of budget maintenance, client billing and payment workflows, and contract and business negotiations.
• Critical thinking and problem solving tied to implementation of new processes and process improvements.
• Strong business acumen and the ability to make highly impactful decisions in a timely manner.
• Strong people mentorship/leadership with comfort providing feedback and developing employees.
• Deep expertise in influencer marketing, digital media, and creator ecosystems, with demonstrated ability to translate this into compelling client value propositions.
• High degree of ownership, initiative, and follow-through; ability to drive complex initiatives to completion with minimal supervision.
• 8-10+ years of experience in influencer marketing with deep knowledge of creator economy, platform mechanics, and influencer campaign execution.
• Demonstrated experience managing relationships across multiple stakeholders in holding company or agency network environments.
• Established network within influencer marketing.
• Hands-on experience managing influencer campaigns.
• Experience leading high-performing teams.
• Track record of building and scaling new and existing clients.

Skills

• Influencer marketing
• Creator economy
• Platform mechanics
• Influencer campaign execution
• Relationship management
• Holding company environments
• Agency network environments
• Digital media
• Creator ecosystems
• Client value propositions
• Business development
• Revenue growth
• Go-to-market strategies
• Integrated Omnicom campaigns
• Pitch processes
• RFP responses
• Cross-holding company collaboration
• Client communication
• Proposal development
• Commercial agreements
• Influencer marketing within digital/paid media ecosystem
• Service offering operationalization
• Value positioning
• Platform partner relationships
• Strategic alliances
• Service provider relationships
• Technology partner relationships
• Industry stakeholder relationships
• Agency stakeholder relationships
• Brand stakeholder relationships
• Creator stakeholder relationships
• New business development
• Innovation
• Influencer and creator marketing landscape expertise
• Trend identification
• Thought leadership
• Creator economics
• Integrated channel strategies
• Best practices
• Measurement
• Compliance
• Effectiveness
• Proprietary tool development
• Methodology development
• Framework development
• Team leadership
• Organizational excellence
• Culture building
• Accountability
• Continuous improvement
• Cross-functional collaboration
• Creator Activation
• Account Management
• Strategy
• Measurement
• Commerce
• Talent development
• Client-facing talent development
• Influencer marketing mastery
• Brand narrative matching
• Creator-led storytelling
• Agency account management
• Internal and external conversation leadership
• Influencer ecosystem understanding
• Paid and organic roles
• Creative development
• Talent perspectives
• Best practices
• Measurement
• Communication
• Presentation
• Persuasive presentations
• Cohesive presentations
• Analytical skills
• Campaign performance evaluation
• Optimization
• Client reporting
• Creative thinking
• Social trend translation
• Influencer archetype translation
• Client business objective translation
• Budget maintenance
• Client billing
• Payment workflows
• Contract negotiation
• Business negotiation
• Critical thinking
• Problem solving
• Process implementation
• Process improvement
• Business acumen
• Decision making
• People mentorship
• Feedback provision
• Employee development
• Ownership
• Initiative
• Follow-through
• Complex initiative completion
• Minimal supervision

Location

• Illinois
• New York

Work Type

• Hybrid

Experience Level

• Senior
• 8-10+ years

Education Level

• Bachelor's degree in Marketing, Business, Communications, or related field

Salary/Compensations

• $120,000.00-$230,000.00

About the Company

• Omnicom is committed to hiring and developing exceptional talent.
• We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do.
• We strongly believe that celebrating what makes us different makes us better together.
• Join us—we look forward to getting to know you.
• We will process your personal data in accordance with our Recruitment Privacy Notice.
• Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

Equal Opportunity

• It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law.
• EOE/AA/M/D/V/F.