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About the Role

The Digital Fundraising Specialist will deliver digital strategies and campaigns to maximize revenue from existing supporters across email, SMS, and other direct digital channels. This role will also support donor retention and development initiatives to enhance long-term supporter value by designing and implementing digital communications as part of donor journeys and ongoing donor communication programs.

Responsibilities

Develop and implement an annual multi-channel digital fundraising plan, with a primary focus on email and SMS marketing.
Work with colleagues to develop and deliver digital communications as part of multi-channel donor journeys.
Help set and achieve annual and campaign-specific income, donor, and media performance targets for digital fundraising activities to existing donors.
Manage day-to-day relationships with key digital vendors in the delivery of email, SMS, and other digital strategies and campaigns.
Collaborate with internal stakeholders and teams to align digital fundraising strategies with broader communications and engagement plans.
Work with the Brand & Communications team to include impact updates to donors as part of donor journeys and communications.
Support digital donor acquisition initiatives through collaboration with channel managers and communications teams, for example welcome and receipt emails for new donors.
Create digital communications using the organization's existing marketing platforms and new fundraising tools.
Continuously test, optimize, and refine digital campaigns to improve donor experience and increase performance.
Monitor and report on key fundraising metrics, retention rates, and financial performance across digital channels.
Adjust budget allocations based on campaign performance to maximize ROI and meet financial targets.
Track digital fundraising expenses, process invoices promptly, and proactively flag potential budget issues.
Coordinate activities to avoid duplication, maximize impact, and ensure brand alignment.

Requirements

Post-secondary education in a relevant field or equivalent experience.
Minimum 3-5 years of experience.
Experience in International Development, Non-Governmental Organization (NGO/INGO), or other not-for-profit sectors is preferred.
Advanced knowledge of digital fundraising and marketing, and familiarity with trends in the Canadian market.
Demonstrated proficiency in Marketing Cloud Engagement or other similar digital marketing platforms.
Intermediate proficiency in HTML & CSS.
Advanced communication, interpersonal, and teamwork skills for diverse audiences to build strong working relationships across cultural and organizational settings, both internally and externally.
French/Spanish/Arabic language skills is an asset.
Demonstrated project management experience for task execution of assigned objectives supported by proficiency with MS Office tools and relevant technologies.
Ability to work under pressure within tight timelines to achieve SCC objectives.
Displays analytical and problem-solving skills to support initiatives with demonstrated adaptability to support change management for successful task implementation.
Applies judgment and make sound decisions that are accountable, justifiable, and in adherence to policies and procedures.
Considers organizational strategy and thinks creatively to support innovative initiatives and collaborations that deliver benefits for the children and families we serve.
Ability to occasionally travel locally, nationally and internationally (less than 10%) as required.

Skills

Digital fundraising
Digital marketing
Email marketing
SMS marketing
Donor journeys
Donor communication
Marketing Cloud Engagement
HTML
CSS
Communication
Interpersonal skills
Teamwork
Project management
MS Office tools
Analytical skills
Problem-solving skills
Adaptability

Location

Toronto, Ontario, Canada

Work Type

Hybrid
Remote
Onsite

Experience Level

3-5 years

Education Level

Post-secondary education in a relevant field or equivalent experience

Salary/Compensations

Union band 5 between $63,323.32 - $80,295.12 CAD

Benefits

Comprehensive benefits package for you and your dependents available three months after employment start date.
Coordinated benefits for your partner paid by Save the Children Canada.
Hybrid workplace including opportunities to work remotely and flexible work hours to support employee wellbeing and work life balance.
3 weeks of annual paid vacation.
End of year office closure December 25- January 1 (SAVE Days).
5 paid personal days.
1 paid float day.
10 paid sick leave days.
Parental leave top-up.
Employer contributions to group pension plan.
Access to help save for a first home through the pension provider.
Learning and development opportunities and specialized training including professional development time.
Confidential Employee Assistance Program services available to you and your dependents from your first day of employment.
Organization-wide membership access to Headspace.

About the Company

Save the Children believes every child has the right to a future.
In Canada and around the world, we do whatever it takes – every day and in times of crisis – to support children to fulfill their rights to a healthy start in life, the opportunity to learn, and protection from harm.
With over 100 years of experience, Save the Children is the world’s first and leading independent children’s organization – transforming lives and the future we share.

Equal Opportunity

It is our individual and collective responsibility to ensure all children are protected from deliberate or unintentional acts that lead to the risk of, or actual, harm caused by our employees.
Each employee shall be aware that there may be additional vulnerabilities facing children associated with their age, socio-economic background, disability, gender, racial heritage, religious belief, identity, sexual orientation or identity, and is committed to ensuring this does not form barriers to effective safeguarding.
Each employee is committed to fostering and sustaining a safe environment through proactive, accessible, and effective approaches that seek to prevent and respond to any harm to the children including but not limited to sexual exploitation and abuse.
SCC and all its employees will take all reasonable steps to make itself safe, both as an organisation and in the conduct of all aspects of its day-to-day operations of emergency, humanitarian, developmental, policy, campaigning and administrative work.
SCC supports and acts in compliance with the Human Rights Code.
SCC is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act (AODA).
Providing an accessible and barrier-free environment is a shared effort, and as an organization, SCC is committed to working with the necessary parties to make accessibility for all a reality.
If you require an accommodation during any stage of the recruitment or employment process, please notify People & Culture at peopleandculture@savethechildren.ca.