About the Role
Braincube is seeking a Director of Product Marketing to lead its product marketing function, reporting to the Chief Revenue Officer. This key role will collaborate with Product, Sales, Customer Success, and Executive leadership to enhance market positioning, introduce new capabilities, and drive revenue growth. The ideal candidate is a strategic builder who will refine the company's market narrative, craft compelling messaging, launch products, and equip commercial teams for complex enterprise sales.
Responsibilities
- Partner with Product, Sales, and executive leadership to refine Braincube's positioning and messaging across products, industries, and buyer personas.
- Develop compelling value propositions, messaging frameworks, and content that clearly communicate Braincube's business value.
- Lead go-to-market planning and execution for new product launches, major releases, and strategic initiatives.
- Work closely with sales enablement to create materials including presentations, battlecards, competitive positioning, customer success stories, ROI messaging, and industry-specific content.
- Conduct competitive research and market analysis to strengthen differentiation and identify market opportunities.
- Develop customer-facing content including thought leadership, website messaging, solution briefs, webinars, and presentations.
- Partner with Sales to improve messaging throughout the customer buying journey and support enterprise sales opportunities.
- Support industry analyst engagement and market awareness initiatives in partnership with executive leadership.
- Collaborate with Product Management to incorporate market insights and customer feedback into product positioning and future roadmap discussions.
- Help establish best practices for product marketing as the company continues to grow.
Requirements
- 7–10 years of Product Marketing experience in industrial software, manufacturing technology, Industrial AI, enterprise SaaS, or related B2B technology markets.
- Bachelor's degree required.
- Demonstrated experience developing product positioning, messaging, and go-to-market strategies for enterprise software solutions.
- Strong understanding of manufacturing operations, industrial buyers, OT/IT environments, or digital transformation initiatives.
- Excellent written, verbal, and presentation skills with the ability to simplify complex technical concepts into compelling business value.
- Proven ability to collaborate across Product, Sales, Marketing, and Customer Success organizations.
- Self-starter who thrives in a fast-paced, growth-oriented environment and enjoys building new capabilities.
Skills
- Product Marketing
- Industrial Software
- Manufacturing Technology
- Industrial AI
- Enterprise SaaS
- B2B Technology
- Product Positioning
- Messaging Development
- Go-to-Market Strategy
- Sales Enablement
- Competitive Analysis
- Content Development
- Thought Leadership
- Webinar Presentation
- Sales Support
- Industry Analyst Relations
- Market Research
- Customer Feedback Integration
- Best Practice Establishment
- Industrial Analytics
- AI/ML
- IIoT
- MES
- Process Optimization
- Industrial Automation
- SaaS
- Manufacturing Sales Processes
- Multi-stakeholder Buying Environments
Location
- Remote (U.S.)
- Hybrid (Portland, ME)
Work Type
- Full-Time
- Exempt
Experience Level
- Director
Education Level
- Bachelor's degree
Salary/Compensations
- $160,000 - $180,000
Benefits
- Comprehensive Medical, Dental, and Vision coverage - 100% employer paid coverage for employee
- Company-paid life insurance, short-term & long-term disability
- 401(k) with up to 6% company match
- Health Savings Account (HSA) and/or Flexible Spending Account (FSA)
- 25 days of paid time off (PTO)
- 13 paid holidays
- Paid parental leave and paid emergency medical and recovery leave
- Matrimony Leave
About the Company
- Braincube is transforming industrial operations through Real-Time Process Optimization (RTPO) and AI-driven decision support.
- This is an opportunity to help shape the next phase of growth for a company transforming industrial operations through Real-Time Process Optimization (RTPO) and AI-driven decision support.
- You'll work alongside experienced commercial and product leaders while helping define how manufacturers understand and adopt this emerging category.
