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About the Role

WPP Media is seeking an Analytics Director to join the Media Futures Group, a dedicated division serving Google. This role focuses on media effectiveness measurement, campaign analysis, and client communication, working with a leading advertiser to harness their data and improve campaign performance through developing and deploying media measurement solutions. Communication with client stakeholders and effective task management are critical. The role offers training, full access to Google Cloud Platform, and a global community of analysts and data scientists.

Responsibilities

Develop and execute measurement and analysis plans aligned with client objectives.
Unlock insights from online and offline marketing campaigns.
Build trusted relationships with senior client marketing, analytics, and data leads.
Act as a strategic partner to clients.
Analyze campaign performance and identify optimization opportunities.
Champion data-driven recommendations to improve campaign effectiveness.
Serve as an expert for internal teams and clients on marketing analytics.
Provide thought leadership, guidance, and support on marketing analytics.
Mentor, coach, and inspire a team of analysts.
Foster a culture of collaboration, growth, and analytical excellence.
Explore and implement new technologies and methodologies in marketing analytics.
Drive innovation within the department.
Lead the creation of clear and robust campaign reviews and insights.
Show clients how to improve marketing effectiveness.
Deliver insightful campaign reviews with actionable recommendations.

Requirements

7+ years of experience in online and offline marketing, web analytics, and paid media campaign analysis.
Proven ability to translate data into actionable insights.
Knowledge of applying measurement to media campaigns through Meta/Google, including brand and conversion lift studies, matched market tests.
3-5 years of experience leading and mentoring teams.
Exceptional communication and interpersonal skills.
Ability to build strong relationships and understand client needs.
Relentless curiosity and drive to explore new technologies and methodologies.
Strong understanding of collectible and analyzable data points in digital campaigns.
Knowledge of media data and incremental measurement for Direct Response and Brand campaigns.
Strong analytical and problem-solving skills.
Working knowledge of advanced measurement tools including MMM, MTA, Sales Lift, and Brand Studies.

Skills

Online marketing
Offline marketing
Web analytics
Paid media campaign analysis
Data translation
Measurement application
Meta/Google campaign analysis
Brand lift studies
Conversion lift studies
Matched market tests
Team leadership
Team mentoring
Communication skills
Interpersonal skills
Client relationship building
Technology exploration
Methodology exploration
Digital campaign data analysis
Media data analysis
Incremental measurement
Direct Response campaigns
Brand campaigns
MMM
MTA
Sales Lift
Brand Studies

Location

Remote
Hybrid

Work Type

Hybrid

Experience Level

7+ years of experience in online and offline marketing, web analytics, and paid media campaign analysis
3-5 years of experience leading and mentoring teams

Salary/Compensations

$110,000—$160,000 CAD

Benefits

Competitive medical insurance
Group retirement plans
Vision insurance
Dental insurance
Significant paid time off
Preferential partner discounts
Employee mental health awareness days
Training and development
Full access to Google Cloud Platform
Access to a wider global community of analysts and data scientists

About the Company

WPP is the trusted growth partner for the world’s leading brands.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale.
WPP Media uses WPP Open and Open Intelligence to show clients where, how, and why their media investment is working.

Equal Opportunity

WPP Media is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection.
We've adopted a hybrid approach, with teams in the office around four days a week.
If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.