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About the Role

This Product Marketing Manager focuses on how products are delivered, ensuring every product story asserts an agent-first client experience. You will collaborate with PM, Success, and Care to design end-to-end client engagement programs, including incentivized referral frameworks and the 'give-to-get' engagement model that deepens loyalty and drives NPS. Every touchpoint should reinforce Realtor.com® as the partner agents trust from search to close.

Responsibilities

Own the voice-of-client feedback loop as it pertains to experience and satisfaction.
Synthesize NPS data, client advisory input, and qualitative research into actionable engagement strategy.
Track competitive experience benchmarks across the industry.
Develop the messaging framework for client experience programs, including client engagement, referral initiatives, success, and care.
Ensure all client-facing communications reflect the agent-first brand promise and the Realtor.com® positioning as a search-to-close solution.
Design and execute launch strategy for client experience programs and initiatives.
Own the creative bill of materials for engagement programs.
Coordinate with News Corp ecosystem partners.
Define success metrics tied to NPS and retention.
Build and manage the comprehensive engagement framework for Realtor.com®'s top 40–50 accounts in partnership with News Corp.
Define the experience standard, the touchpoint cadence, and the measurement approach that connects elite experience to renewal and expansion.
Own the strategy and execution for the RealPro Select Referral program.
Design the 'give-to-get' engagement and reward framework that motivates client advocacy and accelerates new bookings through organic referral channels.
Develop and maintain the end-to-end client engagement model across the full lifecycle — from onboarding through renewal.
Collaborate with client marketing teams to ensure value-add offerings (Marketing Studio, Training Academy) are integrated into the experience framework.

Requirements

10+ years of experience in product marketing, customer marketing, or client success marketing for a B2B technology or marketplace business
Bachelor’s degree or equivalent experience
Demonstrated expertise designing customer experience programs, loyalty frameworks, or advocacy initiatives at scale
Strong storytelling and messaging skills; ability to translate complex program structures into compelling, simple client narratives
Experience managing cross-functional delivery programs with multiple stakeholders, agency partners, or ecosystem contributors
Data-driven approach to measuring experience outcomes: NPS, retention, referral conversion, and engagement metrics
Background in real estate, PropTech, or a two-sided marketplace is a plus
Deep empathy for the agent experience is required
Believe client experience is a growth strategy, not a support function.
Have built programs — not just campaigns — that change how clients feel about the brands they work with.
Equal parts strategic and operational: can design the framework and manage the delivery.
Hold a high bar for every touchpoint.

Skills

Product Marketing
Customer Marketing
Client Success Marketing
Storytelling
Messaging
Cross-functional Delivery Program Management
Data Analysis
NPS Measurement
Retention Measurement
Referral Conversion Measurement
Engagement Metrics Measurement

Location

Office locations

Work Type

Hybrid

Experience Level

10+ years

Education Level

Bachelor's degree or equivalent experience

Benefits

Inclusive and Competitive medical, Rx, dental, and vision coverage
Family forming benefits
13 Paid Holidays
Flexible Time Off
8 hours of paid Volunteer Time off
Immediate eligibility into Company 401(k) plan with 3.5% company match
Tuition Reimbursement program for degreed and non-degreed programs
1:1 personalized Financial Planning Sessions
Student Debt Retirement Savings Match program
Free snacks and refreshments in each office location

About the Company

Recognized as the No. 1 site trusted by real estate professionals, Realtor.com® has been at the forefront of online real estate for over 25 years, connecting buyers, sellers, and renters with trusted insights and expert guidance to find their perfect home.
Through its robust suite of tools, Realtor.com® not only makes a significant impact on the real estate industry at large, but for consumers, navigating the biggest purchase they will make in their life, by providing a user experience that is easy to use, easy to understand, and most of all, easy to make decisions.
Join us on our mission to empower more people to find their way home by breaking barriers to entry, making the right connections, and building confidence through expert guidance.
Do the best work of your life at Realtor.com®
Here, you’ll partner with a diverse team of experts as you use leading-edge tech to empower everyone to meet a crucial goal: finding their way home.
And you’ll find your way home too.
At Realtor.com®, you’ll bring your full self to work as you innovate with speed, serve our consumers, and champion your teammates.
In return, we’ll provide you with a warm, welcoming, and inclusive culture; intellectual challenges; and the development opportunities you need to grow.

Equal Opportunity

Diversity is important to us, therefore, Realtor.com® is an Equal Opportunity Employer regardless of age, color, national origin, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status as a disabled veteran and/or veteran of the Vietnam Era or any other characteristic protected by federal, state or local law.
In addition, Realtor.com® will provide reasonable accommodations for otherwise qualified disabled individuals.