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About the Role

The Supervisor, Paid Social will oversee tactical planning, campaign creation, execution, reporting, and optimization of client’s paid social media campaigns. This role requires strong attention to process and detail to ensure successful campaign execution and involves proven account management and team leadership experience as the day-to-day contact for all paid social media efforts.

Responsibilities

• Oversee paid social campaign performance across platforms like Meta, TikTok, Reddit, and LinkedIn to ensure client goals are met, including budget management, campaign optimization, and quality assurance.
• Develop and refine campaign strategies and tactical recommendations aligned with client goals and broader marketing efforts, including audience strategies.
• Manage campaign budgets accurately to ensure proper investment of media dollars.
• Own weekly performance communications with clients, delivering clear and concise updates and positioning as a trusted partner.
• Ensure the team provides clear, consistent, and proactive communication of campaign performance, strategy updates, and project timelines to clients.
• Keep senior management informed of key client opportunities, potential risks, and other nuances affecting business health.
• Identify and resolve complex campaign challenges using analytical skills and industry knowledge.
• Lead the team in analyzing paid social performance data, extracting insights, and recommending actionable next steps, ensuring thorough and valuable reporting.
• Present campaign performance insights, tactical plans, and recommendations clearly and compellingly in meetings.
• Manage and delegate day-to-day tasks and communication to junior team members, ensuring timely, within-budget delivery and goal achievement with high quality.
• Own the development, updating, and documentation of team QA processes and best practices to improve operational efficiencies.
• Act as a subject matter expert, providing guidance to team members and staying ahead of industry developments to drive innovation.
• Build and maintain relationships with vendor and outside agency teams, leading meetings for strong collaboration.
• Share knowledge and expertise with the broader team and department to contribute to Zenith’s thought leadership in performance media.

Requirements

• Bachelor’s degree, concentration in business, marketing or advertising preferred but not required.
• 3+ years of experience in social performance marketing; client side or agency side preferred.
• Deep knowledge and hands-on experience using paid social platforms, inclusive of Meta, TikTok, LinkedIn, and Reddit.
• Experience with full funnel campaign strategies.
• Experience with brand safety and ad serving technology (DoubleVerify, Prisma, etc.); preferred but not required.
• High competency level in Microsoft Office with specific strengths in Excel and Powerpoint.
• Excellent communication and presentation skills, with the ability to convey complex information clearly to clients and team members.
• Excellent analytical skills and the ability to translate data into actionable insights.
• Ability to set, track and achieve key performance indicators (KPIs) to measure campaign success.
• Demonstrated problem solving, organization and project management skills.
• Ability to work independently and balance multiple tasks.
• Strong attention to detail and the ability to move at an agile pace.
• Familiarity with project management tools or efficient processes in managing multiple deliverables.

Skills

• Paid social platforms (Meta, TikTok, LinkedIn, Reddit)
• Full funnel campaign strategies
• Brand safety and ad serving technology
• Microsoft Office (Excel, Powerpoint)
• Communication
• Presentation
• Analytical skills
• Problem solving
• Organization
• Project management

Location

• New York
• Burbank
• Chicago
• Atlanta
• Detroit

Work Type

• Full-time

Experience Level

• 3+ years

Education Level

• Bachelor's degree

Salary/Compensations

• USD $60,800.00 - USD $90,000.00/Annually

Benefits

• Medical coverage
• Dental
• Vision
• Disability
• 401K
• Parental and family care leave
• Family forming assistance
• Tuition reimbursement
• Flexible time off

About the Company

• Zenith is one of Publicis Groupe’s largest media agencies, spanning 95 markets globally.
• For more than 30 years, Zenith has been at the forefront of media, evolving and reshaping the industry.
• Zenith is regarded as a true agency partner by high-profile brands for its expertise across numerous categories and unparalleled capabilities.
• Clients hire Zenith for its track record of excellence in strategic planning, investment, and measurement.
• Zenith offers specialist offerings including content, commerce, multicultural, and future-proofed data capabilities.

Equal Opportunity

• Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger.
• We honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization.
• We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
• All your information will be kept confidential according to EEO guidelines.
• Veterans Encouraged to Apply.