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About the Role
A visionary and commercially minded Global Director of Social Media to lead our global social ecosystem and define the future of our brand across digital platforms. This role is responsible for developing and executing a world-class social media strategy that elevates brand desirability, builds engaged communities, drives cultural relevance, and contributes to measurable business growth.
Responsibilities
- Define and lead the global social media vision, strategy, and roadmap
- Develop channel-specific strategies
- Identify emerging trends and establish governance
- Lead global social content strategy
- Partner across Creative, Brand, PR, Editorial, Ecommerce
- Champion innovative content formats
- Serve as expert across META, TikTok, YouTube, Pinterest, LinkedIn, Facebook, Snapchat and emerging platforms
- Collaborate with APAC on regional platforms including LRB, Douyin, WeChat and Weibo
- Collaborate with JP team on regional platforms including Line
- Monitor platform changes, drive experimentation, evaluate AI tools
- Develop community strategy, engagement programs, standards and advocacy
- Build long-term creator partnerships and oversee campaigns
- Develop and scale a global affiliate creator program across platforms including ShopMy and LTK
- Partner with Ecommerce and Performance Marketing
- Manage attribution, reporting and optimization
- Establish KPIs and executive reporting including brand sentiment from existing tools (Lefty, Brandwatch)
- Lead the global social team and agency partners
- Collaborate cross-functionally
Requirements
- 10+ years in social media, digital marketing or influencer marketing
- Luxury, fashion, beauty or premium brand experience
- Proven global strategy leadership
- Deep platform expertise
- Strong influencer and affiliate marketing experience
- Excellent leadership, analytical and communication skills
Skills
- Social Media
- Digital Marketing
- Influencer Marketing
- Platform Expertise
- Community Strategy
- Content Strategy
- Analytics
- Leadership
- Communication
Location
- Hybrid, London Head Office
Work Type
- Full-time
Experience Level
- 10+ years
Salary/Compensations
- 85,000.00 - 93,000.00 GBP
About the Company
- At Capri Holdings Limited, we are committed to providing a fair and accessible recruitment process.
Equal Opportunity
- The Company is an equal employment opportunity employer. The Company’s policy is not to unlawfully discriminate against any applicant or employee on the basis of race, color, sex, sexual orientation, gender identity, religion, national origin, age, military status, disability, genetic information or any other consideration made unlawful by applicable federal, state, or local laws. The Company also prohibits harassment of applicants and employees based on any of these protected categories.
- In compliance with certain Pay Transparency laws, employers are required to disclose a compensation range. The range for this position will vary based on role requirements, skill set, and years of experience. Please note that for salaried roles, the figures reflect full-time equivalency, while for hourly roles, the figures represent the applicable hourly rate.