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About the Role

We are seeking a Senior Manager of Planning with integrated media expertise to support and expand a large integrated media business. This role requires a blend of traditional and digital media experience, with a focus on hands-on client interaction, agency development, and strategic planning. You will be responsible for converting communication strategies into actionable plans, leading their implementation, and setting the strategic direction for your assigned division while managing client relationships.

Responsibilities

Accountable for media plan output timeliness, accuracy, and overall excellence.
Participate and help lead the strategic media planning/execution and serve as a resource for direct reports & junior staff for advice and counsel.
Demonstrate ability to utilize resources (syndicated, proprietary, analyst data) to help guide client’s marketing goals and apply to strategic recommendations.
Work closely with activation department leads to outline appropriate processes and timelines to ensure flawless execution.
Understand and adopt new techniques and technologies that are relevant for clients’ media strategies.
Provides relevant insight and input into existing and emerging media opportunities (through awareness of available media services vendors).
Build & maintain trusting, collaborative relationships with clients at appropriate levels.
Accurately represent the client’s point of view when developing/reviewing work, leverage this perspective when providing feedback to team and presenting to client.
Capable of effectively managing up and down the reporting structure.
Provide and discuss industry information on media, markets and related dynamics.
Train, motivate and develop media planning group.
Construct and deliver accurate, honest and timely performance management documents.

Requirements

4.5+ years of communications/media planning experience.
Experience in traditional marketing and current knowledge of trends and innovations in traditional media.
Experience in digital marketing / media and current knowledge of trends and innovations in digital media.
Proven leadership skills and management experience.
Working knowledge of Insights tools such as MRI and Simmons and competitive tools like Nielsen Ad Intel and/or Kantar Strategy.
Experience with Media Tools and buying platforms such as DDS, Media Ocean, Spot Toolkit.
Solid understanding of DFA, and other digital media related tools (comScore, eMarketer, Forrester…).

Skills

Integrated media expertise
Traditional media
Digital media
Client relationship management
Strategic planning
Media planning
Leadership
Communication strategy
Team management
Insights tools (MRI, Simmons)
Competitive analysis tools (Nielsen Ad Intel, Kantar Strategy)
Media Tools and buying platforms (DDS, Media Ocean, Spot Toolkit)
DFA
Digital media tools (comScore, eMarketer, Forrester)

Location

New York

Work Type

Hybrid
Full time
Permanent

Experience Level

Senior Manager
4.5+ years of communications/media planning experience

Salary/Compensations

$75,000-$90,000

Benefits

Medical, vision, and dental insurance
Life insurance
Short-term and long-term disability insurance
401k
Flexible paid time off
At least 15 paid holidays per year
Paid sick and safe leave
Paid parental leave

About the Company

At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams.

Equal Opportunity

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.