Impress employers and recruiters.
Choose from hundreds of resume examples.

Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

Establish a new Consumer Product Marketing function from the ground up, shaping go-to-market strategy for consumer product and feature launches across web and mobile. Define target audiences, value propositions, and launch plans, partnering closely with Product and Lifecycle Marketing teams to drive engagement and retention.

Responsibilities

• Define the GTM calendar, launch opportunities, and core processes for the Product Marketing function.
• Own go-to-market strategy and launch plans for new consumer products and features.
• Lead audience definition, value proposition, and positioning for priority launches.
• Align cross-functional partners on product positioning and market strategy.
• Partner closely with Lifecycle Marketing to drive sustained engagement and retention.
• Work with User Research to gather consumer, market, and competitive insights.
• Act as a champion for the user, crafting compelling narratives around products and features.
• Leverage creative storytelling across all marketing touchpoints.
• Coordinate integrated launches across web, mobile, and external channels.
• Translate strategy into execution with clear requirements, milestones, owners, and success metrics.
• Run launch rituals including kickoffs, status updates, reviews, and retros.
• Measure impact against engagement, adoption, and awareness goals.
• Synthesize learnings with Analytics and recommend iterations to improve performance.
• Build the Product Marketing operating system, including calendars, intake, templates, and playbooks.
• Identify risks to launch timelines or adoption and drive mitigation plans.
• Represent the consumer point of view in product roadmap discussions.

Requirements

• 5+ years of product marketing, product strategy, or equivalent go-to-market experience, ideally in B2C consumer tech, subscription, or app-based products.
• A track record of owning positioning and launches end to end, with demonstrable business impact.
• Experience marketing across both web and mobile, and a working understanding of how consumer behavior and launch mechanics differ across platforms.
• A track record of turning strategy into execution: building plans, timelines, and cross-functional workflows, and spotting risks early enough to act on them.
• A data-informed approach to marketing, with experience defining success metrics and using market and performance signals to refine strategy after launch.
• Hands-on experience collaborating with Lifecycle/CRM, Brand, Comms, Performance, and Product to deliver integrated launches.
• Deep experience partnering with teams to drive engagement and retention, not just acquisition.
• A strong track record in creative storytelling, with the ability to translate technical product capabilities into narratives that resonate with consumer audiences.
• Experience running the operating cadence of a launch: requirements, milestones, kickoffs, status reviews, and retros.
• Experience standing up a Product Marketing function or building go-to-market processes where no playbook existed (0→1).
• Familiarity with in-app and web product marketing surfaces and announcement systems, and how to sequence them with external channels.
• Experience finding product-market fit for new features or in new consumer segments.

Skills

• Product Marketing
• Product Strategy
• Go-to-Market Strategy
• Consumer Tech Marketing
• Subscription Marketing
• App-Based Product Marketing
• Positioning
• Launch Planning
• Web Marketing
• Mobile Marketing
• Cross-functional Collaboration
• Lifecycle Marketing
• CRM
• Brand Marketing
• Communications
• Performance Marketing
• Product Management Collaboration
• Data Analysis
• Market Research
• Competitive Analysis
• Creative Storytelling
• User Research
• In-app Marketing
• Product Roadmap Planning

Location

• Remote
• Hybrid

Work Type

• Hybrid
• Full-time

Experience Level

• 5+ years

Benefits

• Flexible Time Off program
• Hybrid work model
• Variety of medical insurance options including a $0 cost premium employee coverage
• Competitive 401K match with no vesting requirement
• National health, dental, and vision plans
• Progressive family plan benefits
• Opportunity to work for a global and industry-leading technology company
• Impactful work in a collaborative environment

About the Company

• The Weather Company is the world’s leading weather provider, helping people and businesses make more informed decisions and take action in the face of weather.
• Leverages advanced technology and AI for high-volume weather data, insights, advertising, and media solutions.
• Reaches hundreds of enterprise clients and more than 360 million monthly active users via its digital properties.
• The world’s most accurate forecaster globally.