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About the Role
The company is seeking a Founding GTM Lead to spearhead go-to-market strategies and attract independent freight brokers to their AI-native platform. This role offers direct collaboration with the CEO, a position as one of the first senior hires, and significant influence on business direction, with the ultimate objective of establishing a repeatable and scalable go-to-market engine.
Responsibilities
- Own and refine the company's positioning to clearly articulate its value proposition to independent brokers.
- Produce differentiated, data-rich content that resonates with brokers, leveraging industry data and success stories.
- Develop a deep understanding of independent brokers and their needs, as well as the competitive landscape of legacy brokerages.
- Design and execute structured outbound experiments across various channels, measuring results and iterating quickly.
- Partner with the CEO on sales deals, providing insights to inform positioning, content, and targeting strategies.
- Build a repeatable and scalable go-to-market engine, establishing predictable pipelines and compounding messaging.
Requirements
- Proven track record of owning and executing successful positioning strategies that translate into pipeline.
- Exceptional writing skills, capable of transforming data and customer insights into sought-after content for a practitioner audience.
- Deep customer curiosity and a commitment to understanding the audience intimately.
- Experimental and analytical mindset with a history of running structured outbound tests and iterating based on data.
- Proficiency in using AI tools in daily work and identifying opportunities for process automation and improvement.
- Strong ownership orientation, demonstrating initiative and treating the business as one's own.
- Experience in early growth or marketing roles at a B2B startup, owning pipeline generation.
- Experience as a content-led marketer who has built an audience in a niche industry.
- Experience as a founder or founding GTM operator who has sold to SMBs or owner-operators.
- Logistics or supply chain experience is a plus.
Skills
- Go-to-market strategy
- Positioning
- Content creation
- Audience research
- Outbound sales
- Sales enablement
- Pipeline generation
- AI tools
- Data analysis
- Customer relationship management
Location
- Brooklyn
Work Type
- Hybrid
- In-person 4 days/week
Experience Level
- Founding hire
- Senior
About the Company
- The company is a seed-stage, AI-native freight brokerage platform designed for independent freight agents.
- Founded by a team with a history of scaling category-leading businesses.
- The platform provides hands-on support and AI tools to help independent brokers scale revenue without increasing overhead.
- The company is experiencing strong traction, with early brokers generating over $800k in ARR.
- The company aims to provide a better alternative to legacy brokerages for independent operators.