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About the Role

This role is responsible for leading the development and implementation of global 360° marketing activations, integrating Brand, PR/Influencer and Media plans, while partnering with Retail, CRM and Digital teams to drive profitable growth and brand desirability. The role leads the creation of scalable launch and eventing strategies, ensuring effective market execution while maintaining global consistency. Through an omni-channel approach, it delivers impactful consumer experiences, protects brand equity, and supports the achievement of strategic and commercial objectives.

Responsibilities

Develop integrated UK&I marketing and PR strategies, leading the creation of scalable 360° campaign activation plans and toolkits in partnership with the Marketing Director.
Ensure activation plans are aligned to business objectives, deliver consistent brand experience across channels, and can be effectively implemented across markets.
Develop and own the Campaign Activation strategy, translating global campaign objectives into scalable activation frameworks and plans.
Lead execution through the team, establishing clear priorities, KPIs and learnings, while driving innovation, efficiency and cross-market synergies.
Provide strategic direction and oversight to the Brand Manager in the development and execution of UK&I retail support plans.
Ensure effective implementation of marketing initiatives across SAS and Outlets, including POS assets, communication amplification and retail activations.
Lead and manage UK&I PR and Influencer agency partners, defining strategies and annual plans that support brand and commercial objectives.
Oversee the execution of paid and organic influencer programs, media relations, events and outreach initiatives to maximise brand visibility, advocacy and earned impact.
Support the Marketing Director in the development and implementation of the UK&I Media strategy, ensuring alignment with brand positioning, audience targeting and business acquisition objectives.
Lead day-to-day management of media agency partners to develop insight-led annual and campaign media plans.
Oversee campaign execution, performance measurement and optimisation against agreed KPIs.
Develop and lead the UK&I Brand Partnerships strategy, identifying and securing mutually beneficial partnerships with premium brands.
Lead the end-to-end development and implementation of partnership activations.
Effectively manage budget allocation, governance and performance tracking for global activation tools and programs.
Manage, develop and inspire direct reports and with the ambition of developing team members' own expertise.

Requirements

University degree or equivalent qualification
7+ years marketing experience
Experience working in a Global multi-channel marketing business in a brand marketing role
Required experience working in a SAS (stand alone store) channel
Preferable experience in Beauty or Luxury industry
Experience with media, PR and influencers
Management experience required
Experience with strategy development, long term as well as tactical thinking
Demonstrable business and consumer focus and ability to turn insight into actionable projects
Excellent analytical, communication and presentation skills with strong attention to detail
Proactive with a high level of initiative and a clear focus on delivering tangible results
Commercially minded
Strong project management skills

Skills

Brand Marketing
PR
Influencer Marketing
Media Planning
Retail Marketing
CRM
Digital Marketing
Campaign Activation
Strategy Development
Project Management
Budget Management
Team Leadership
Analytical Skills
Communication Skills
Presentation Skills
Attention to Detail
Business Acumen
Consumer Focus

Location

London

Work Type

Full-time

Experience Level

7+ years marketing experience
Management experience

Education Level

University degree or equivalent qualification

Benefits

Flexible working
Competitive salaries
Health and wellbeing offers
Pension / retirement options dependant on location
Insurance options

About the Company

Born on South Molton Street, London in 1971, Molton Brown is an icon of uniquely British style.
Molton Brown is one of the leading global brands in Kao´s global cosmetics portfolio.
Growing from small-scale artisans into the international fragrance brand it is today, its pioneering presence is felt in our stores and websites, travel retail, luxury department stores and the most esteemed hotels around the world.
Expertly blended in London, Molton Brown’s signature fragrances, bath and shower gels, home and hand care luxuries have claimed iconic status.
Kao and Molton Brown have a passion for integrity, for craftsmanship, for artistry and for giving our consumers the ultimate, quality experience.
Molton Brown is part of Kao founded in Japan in 1887.
At Kao, we believe the diversity of our teams strengthens our global mission.
Here we trust and respect each other, collaborating in a friendly and inclusive work environment to achieve great results.

Equal Opportunity

We trust and respect each other, collaborating in a friendly and inclusive work environment to achieve great results.
A workplace culture that prioritises employee wellbeing, with opportunities to get involved in initiatives such as Mental Health First Aiders, the Charity Committee, and DE&I communities (region dependant)