About the Role
The Data & Analysis team uses data-driven insights to fuel strategic growth for clients. We are looking for an outstanding Manager to lead a team of analysts, provide strategic data-driven recommendations to drive client goals, and collaborate with internal partners to drive cross-functional success. You will drive strategic marketing growth for clients and inspire a team of analysts and senior analysts, working to surpass client goals through brand campaigns, acquisition campaigns, site optimization, and/or online testing strategy.
Responsibilities
- Provide and present strategic data-driven recommendations across channels to improve client decision-making and ROI.
- Build effective marketing strategies with other internal partners to optimize client budgets and programs.
- Lead a team of Analysts and Senior Analysts through regular client reporting, ensuring their growth.
- Serve as a client and internal resource on industry trends and key functional areas such as analytical tools and marketing measurement.
- Evaluate new online and offline data opportunities in the form of new sources, new technology, client priorities, partnership, etc.
- Foster creative thinking around how we use data to solve unique business challenges in support of all Marketing activities (Media, Creative, CRM, and eCommerce).
Requirements
- 5-7 years of experience in analytics or strategy with an advertising agency, management consulting company, or ad tech company.
- Experience managing a team.
- Strong analytical, critical thinking, and problem-solving skills.
- Experience with modern statistical learning methods (regression techniques, classification models, supervised and unsupervised learning, etc.).
- Knowledge of digital data technologies (DMPs, Google Analytics, digital pixel tracking, site tagging, etc.).
- A four-year college degree; advanced degree is a plus.
- Passion for online advertising and emerging trends in the digital landscape.
- The ability to thrive in a fast-paced and deadline-driven environment.
- Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.
Skills
- Analytics
- Strategy
- Team Management
- Analytical Skills
- Critical Thinking
- Problem Solving
- Statistical Learning Methods
- Digital Data Technologies
- Online Advertising
- Generative AI Tools
Location
- Global
Work Type
- Full-time
Experience Level
- Manager
Education Level
- Four-year college degree
- Advanced degree (plus)
Salary/Compensations
- USD $88,540.00 - USD $141,687.00/Annually
Benefits
- Medical coverage
- Dental
- Vision
- Disability
- 401K
- Parental and family care leave
- Family forming assistance
- Tuition reimbursement
- Flexible time off
About the Company
- Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks.
- We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities.
- Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce.
- Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.
- The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.
Equal Opportunity
- Digitas is an equal opportunity employer.
- Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger.
- It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization.
- We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
- All your information will be kept confidential according to EEO guidelines.
