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About the Role

Heartbeat is seeking a Director, Strategy to join their team. This role involves developing strong client relationships, guiding strategic direction, and understanding client business objectives and customer behaviors to formulate and communicate strategic recommendations.

Responsibilities

• Developing strong client relationships as a key strategic and business partner
• Guiding the strategic direction with internal and external teams in relation to our clients’ brand development and marketing approach
• Gain a deep, holistic and evolving understanding of our client’s business objectives, challenges, threats and opportunities – including forward looking awareness of emerging competitive threats
• Developing a nuanced understanding of our clients’ customers’ wants, needs, and behaviors across the full customer journey
• Understanding and advocating for Heartbeat’s full suite of strategic offerings
• Formulating strategic recommendations ranging from brand positioning, marketing strategy and digital engagement strategy, and being able to communicate them clearly and effectively
• Developing POVs for our colleagues and clients around business-critical issues and trends
• Developing inspiring creative and execution briefs
• Facilitating internal brainstorms and client workshops
• Identifying and pursuing organic growth opportunities within existing clients
• Partnering with clients on market research activities
• Overseeing development of measurement plans and developing meaningful or noteworthy insights based on both qualitative and quantitative analysis
• Contributing to the development of junior team members
• Managing complex projects independently and successfully
• Seamlessly collaborating with other departments, identifying opportunities for efficiencies in working relationships and cross-departmental processes and hand-offs (e.g. Creative, Client Services, Media, Production, and Technology)

Requirements

• Across 7+ years of experience
• Experience in strategy at a creative agency and/or consulting
• Experience in healthcare marketing, including both HCP and consumer
• Superb and persuasive communications skills, both written and verbal
• Strong analytical/logical thinking
• Able to simplify and clarify complex concepts
• Structured problem solving approach to address complex strategic/management issues
• Excellent analytical skills
• Ablility to become deeply immersed in our clients’ business on both a commercial and clinical/scientific level
• Ablility to develop strong client relationships and trust based on deep immersion in their business
• Familiarity with relevant digital channels (e.g., web, mobile, CRM, social media, search)

Skills

• Strategy
• Healthcare marketing
• HCP marketing
• Consumer marketing
• Written communications
• Verbal communications
• Analytical thinking
• Logical thinking
• Problem solving
• Digital channels

Location

• NYC
• LA

Work Type

• Remote
• Full-time

Experience Level

• 7+ years of experience

Salary/Compensations

• USD $129,485.00 - USD $207,324.00/Annually

Benefits

• Medical coverage
• Dental
• Vision
• Disability
• 401K
• Parental and family care leave
• Family forming assistance
• Tuition reimbursement
• Flexible time off
• Freelancer/temporary employee medical plan through a third-party benefits administration system (for temporary roles, once certain criteria have been met)
• 401(k) plan (for temporary roles, after eligibility criteria have been met)

About the Company

• Heartbeat is a full-service agency for healthcare Challenger Brands.
• Challengers are playing a high-stakes game—they must battle behemoth market leaders, upend ingrained treatment habits, or transform a “me-too” product into “yes-please.”
• The agency is known for serving up distinctive strategies and differentiating approaches, ensuring clients’ market positions are uniquely owned.
• Heartbeat designs their organization around a 100% integration model, housing media, strategy, med comms, creative, technology, and even point of care/population health under the same roof for the tightest, most integrated campaigns possible.
• They price work based on outcomes, not outputs.
• Their innovative model delivers not only alignment, but powerful orchestration, greater efficiency, and maximum impact for every dollar spent—all the necessary elements for Challengers to triumph.
• Heartbeat is a healthcare marketing & creative agency, headquartered in NYC and powered by ~300 smart people all over the US.
• In the past four years, we’ve been named a 4-time “Best Place to Work” by AdAge and MM+M and a “Diversity & Inclusion Champion” by MedAdNews.
• We work with marketers who have big mountains to climb and the ambition to make it happen.
• As their sherpa and sidekicks, we must relentlessly deliver on our core values: insightful, inventive, and courageous.
• This isn’t all pool tables and Bagel Fridays — it’s about giving you the support to do and be your best.
• Examples include the ability to work wherever (forever), unlimited PTO, and self-care stipends.
• We also love to let loose, whether through selfie scavenger hunts or bouts of companywide bingo that would shock even the rowdiest retirement communities.
• We’re the most diverse agency in healthcare, by design.
• No matter your story, you’ll find representation and amplification — through our affinity groups, cultural celebrations, and unwavering support no matter what society throws at us.
• We’re proud to say that you can be anything you want at Heartbeat (as long as it’s not an a**hole).
• There’s a reason 1/3 of Heartbeaters have been here for 4+ years and we have a 90% retention rate.
• Heartbeat is a proud member of Publicis Health, the largest health communications network in the world.
• Publicis Health is one of the four solutions hubs of Publicis Groupe, the third-largest advertising and media company in the world — offering us unparalleled global reach and resources.

Equal Opportunity

• Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger.
• It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization.
• We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
• All your information will be kept confidential according to EEO guidelines.