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About the Role

The Community Experts Program Lead owns the end-to-end strategy, operations, and evolution of the Adobe Community Experts program. This role transforms the program into a strategic, AI-enabled activation engine driving product influence, creator advocacy, and measurable business outcomes.

Responsibilities

• Own and evolve the strategic definition of the Community Experts program, including vision, tier structure, eligibility, and graduation pathways.
• Design and maintain the Expert value exchange framework, defining what Experts receive and what Adobe expects in return.
• Lead the integration of the Experts program into the broader Community 2.0 strategy, including platform migration, point attribution, and gamification.
• Establish a scalable operating model for the program with detailed playbooks, onboarding frameworks, engagement cadences, and concern protocols.
• Develop and sustain a strategic transition plan for program continuity and resilience.
• Own the full Expert lifecycle: recruitment, onboarding, ongoing engagement, recognition, and off-boarding.
• Design and run regular Expert touchpoints, including roundtables, beta access, product previews, and AMAs.
• Manage Expert communications, including announcements, program updates, feedback requests, and recognition moments.
• Build and maintain diverse Expert representation across Adobe's product categories, user types, and geographies.
• Identify and address Expert burnout and engagement drop-off proactively.
• Lead Adobe MAX Expert activation planning.
• Operationalize the Experts program as a structured VOC channel, ensuring actionable outputs from feedback sessions.
• Manage the entire feedback loop, including pre-session briefs, AI-assisted transcription, post-session summaries, and feedback routing.
• Partner with PMM and Product leads to align Expert engagement sessions with roadmap validation cycles and feature release windows.
• Contribute expert-sourced insights to the VOC Insights & Advocacy Program.
• Track and report influence signals, including roadmap decisions impacted, feature requests, bugs submitted, and marketing amplification.
• Own Expert-related configuration in BASE/Bettermode, including point attribution, tier logic, badge management, and profile maintenance.
• Partner with the Gainsight team to surface Expert engagement data within community health scorecards.
• Build and automate Expert-related workflows using available tooling to minimize manual overhead.
• Maintain accurate Expert rosters, participation tracking, and representation data for monthly reports.
• Coordinate with Trust & Safety to ensure program operations meet regulatory requirements.
• Serve as the primary point of contact for Expert-related queries from PMM, Product, Marketing, and DE&C leadership.
• Represent the Expert program in quarterly business reviews, presenting ROI, influence metrics, and program health.
• Collaborate with the Beta Community program lead to leverage Expert cohorts for early product validation.
• Partner with the AI Community Experiences team to explore how Expert-generated content can feed LLM training pipelines.
• Contribute to the Creator-Led AI Activation strategy, positioning Experts as the primary human demonstration layer for Adobe AI features.

Requirements

• 8-10 years of experience in community program management, developer/creator advocacy, or customer success in a SaaS or digital media company.
• Proven track record managing structured advocacy or expert programs, including lifecycle design, engagement operations, and executive-level reporting.
• Strong written communication skills with experience managing high-volume community communications, program updates, and collaborator briefings.
• Analytical approach, comfortable with community metrics, engagement data, and building scorecards that demonstrate program ROI.
• Experience working cross-functionally with Product, PMM, and Marketing teams, translating community insight into business-relevant recommendations.
• Ability to operate in a high-ambiguity environment, building structure, documented processes, and scalable playbooks from scratch.
• Experience with community platforms (Gainsight Community / Khoros / Bettermode / Vanilla), CRM tools, or advocacy platforms.
• Familiarity with Adobe's Creative Cloud or Document Cloud product portfolio.
• Experience using AI tools for operational efficiency.
• Prior experience managing Expert or Ambassador program with measurable product influence or roadmap contribution outcomes.
• Background in VOC, user research, or product operations is a strong plus.

Skills

• Community program management
• Developer advocacy
• Creator advocacy
• Customer success
• SaaS
• Digital media
• Advocacy programs
• Lifecycle design
• Engagement operations
• Executive-level reporting
• Written communication
• Community metrics
• Engagement data
• Scorecard building
• Cross-functional collaboration
• Product
• PMM
• Marketing
• Community insight translation
• Business-relevant recommendations
• Ambiguity management
• Process building
• Playbook development
• Community platforms
• CRM tools
• Advocacy platforms
• Adobe Creative Cloud
• Adobe Document Cloud
• AI tools
• VOC
• User research
• Product operations

Location

• US

Work Type

• Full-time

Experience Level

• 8-10 years

Salary/Compensations

• $110,000 - $202,250 annually
• $139,700 - $202,250 (California)
• $127,700 - $184,850 (Washington)

Benefits

• Comprehensive benefits programs

About the Company

• Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences.
• Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
• Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth.
• We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact.
• At Adobe, we believe that great ideas can come from anywhere in the organization.
• Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Equal Opportunity

• Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic.
• Learn more.
• Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.
• Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.
• At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.
• Fair Chance Ordinances
• Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
• Application Window Notice
• If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
• Massachusetts Legal Notice
• It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.