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About the Role

The Director of Regional Marketing plays a critical role in driving the commercialization of Crinetics’ pipeline across multiple disease states with significant unmet medical need. This field-based marketing role will be a vital commercial contact with national and regional Key Opinion Leaders, responsible for planning and executing regional marketing initiatives to support the overall brand strategy. The successful candidate will drive key market planning activities pre-launch and commercial execution post-FDA approval.

Responsibilities

Serve as the key commercial point of contact for National and Regional KOLs
Identify and map all academic and community-based KOLs and help map referral patterns between KOLs in center of excellence and the community
Identify and engage with next tier KOLs: Emerging Opinion Leaders and Digital Opinion Leaders
Understand regional and KOL-specific practice patterns to better understand key areas of unmet need in Acromegaly treatment
Support and participate in regional advisory boards by leading recruitment of advisors, planning and coordination with vendors to help generate key actionable insights
Develop and manage KOL-specific engagement plans and drive advocacy for Paltusotine post-FDA approval
Engage with KOLs in generating feedback on market development activities including disease state education and brand promotional strategies and tools
Lead engagement efforts of KOLs with Crinetics leadership at various forums; KOL 1:1 meetings, conferences, etc.
Tailor national brand strategies for local market dynamics.
Manage and execute regional marketing programs (e.g., non-personal promotions, local sponsorships).
Oversee the regional marketing budget.
Support recruitment and development of the speaker bureau in collaboration with the commercial operations team
Help develop and drive Speaker Training efforts for branded and disease state activities
Collaborate with marketing team to develop peer-peer content including educational videos, promotional supplements and other assets needed by the regions and materials for patient events
Lead Crinetics’ presence and engagement at National, regional and local congresses and facilitate our active engagement at these events to include cross functional coordination with medical, sales and marketing colleagues.
Support commercial team in developing best-in-class disease state and product training curriculum to include KOL input and participation in training activities.
Provide commercial team with in-market insights on core promotional activities post-approval
Develop strong collaboration with cross-functional partners: field sales leaders, sales representatives, National Account Directors and Regional Reimbursement Directors to ensure seamless field execution of promotional activities.
Drive compliant coordination with field medical affairs team to effectively support customers
Ensure materials are compliant with regulatory and legal standards.
Monitor regional competitive landscape to identify opportunities and risks.
Other duties as assigned

Requirements

Bachelor’s degree with 15 years of combined sales, marketing, account management or related experience in biopharmaceutical industry.
Rare disease or Endocrinology experience is preferred
KOL identification, development and engagement experience including speaker bureau leadership or advisory board management required
Track record with product launch planning (field or internal) as well as experience in creatively accelerating brand uptake and overcoming barriers to commercial success
Track record of effective collaboration with multiple cross-functional partners including sales, marketing, field reimbursement specialists, MSLs etc
Demonstrated ability to build productive relationships with external stakeholders including KOLs, practice managers, vendors, etc and internal commercial teams
Strong communication and presentation skills and proven project management abilities to manage multiple competing priorities
Ability to lead and influence without direct authority
High level of professional integrity and strong commitment to compliance
Innovative Thinking: Demonstrated ability to leverage innovation and creative thinking to drive results

Skills

Marketing
Sales
Account Management
Biopharmaceutical Industry
Rare Disease
Endocrinology
KOL Identification
KOL Development
KOL Engagement
Speaker Bureau Leadership
Advisory Board Management
Product Launch Planning
Brand Uptake Acceleration
Cross-functional Collaboration
Relationship Building
Communication
Presentation
Project Management
Leadership
Influence
Integrity
Compliance
Innovation
Creative Thinking

Location

San Diego, California

Work Type

Field-based
Full-time

Experience Level

15 years of combined sales, marketing, account management or related experience in biopharmaceutical industry

Education Level

Bachelor's degree

Salary/Compensations

$192,000 - $240,000

Benefits

Discretionary annual target bonus
Stock options
ESPP
401k match
Top-notch health insurance plans (medical, dental, vision)
Basic life insurance
20 days of PTO
10 paid holidays
Winter company shutdown

About the Company

Crinetics is a pharmaceutical company developing therapies for endocrine diseases and endocrine-related tumors.
Founded by scientists with the belief that better therapies developed from rigorous innovation lead to better lives.
The company has a prolific discovery engine and a robust preclinical and clinical development pipeline.
Driven by science with a patient-centric and team-oriented culture.
Shaping the organization into the world’s premier fully-integrated endocrine company from discovery to patients.

Equal Opportunity

Crinetics is proud to be an Equal Opportunity Employer.
We provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of sex, sexual orientation, gender (including gender identity and/or expression), pregnancy, race, color, creed, national or ethnic origin, citizenship status, religion or similar philosophical beliefs, disability, marital and civil union status, age, genetic information, veteran status or any personal attribute or characteristic that is protected by applicable local, state or federal laws.