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About the Role

Western Union is seeking a VP, Digital Analytics to lead enterprise analytics capabilities across marketing, pricing, and product analytics. This leader will shape the analytics roadmap, build scalable AI and automation capabilities, and partner across Digital, Product, Marketing, Finance, and Engineering to improve customer growth, conversion, retention, revenue, and margin performance.

Responsibilities

• Own the strategy and execution of high-impact analytics capabilities that inform digital growth, product decisions, pricing strategy, and marketing effectiveness.
• Set and lead the digital analytics strategy across marketing, pricing, product, and go-to-market analytics, ensuring alignment with business priorities and measurable outcomes.
• Advance AI, automation, and advanced analytics capabilities to improve decision quality, operating efficiency, customer experience, revenue growth, and margin expansion.
• Own pricing analytics, pricing experimentation, revenue optimization, and pricing product capability development.
• Lead marketing analytics across acquisition, retention, lifecycle, attribution, personalization, segmentation, and channel performance to improve customer growth and return on investment.
• Drive product analytics capabilities, including funnel optimization, customer behavior insights, experimentation, product performance measurement, and digital experience improvements.
• Translate complex data into clear executive-level insights and recommendations that influence strategy, investment decisions, and commercial execution.
• Build, develop, and lead a high-performing analytics team, establishing governance, standards, talent plans, and operating rhythms that scale across the organization.
• Partner cross-functionally with Digital, Product, Marketing, Engineering, Finance, Data Science, and regional teams to embed analytics into planning, execution, and performance management.

Requirements

• Bachelor's degree required; advanced degree in analytics, data science, economics, statistics, business, engineering, or a related field preferred.
• 12-15+ years of experience in analytics, data science, digital strategy, growth, pricing, or related commercial analytics roles.
• 5+ years in senior or executive leadership.
• Deep experience in marketing analytics, including acquisition, retention, attribution, segmentation, lifecycle measurement, personalization, and performance optimization.
• Strong experience in pricing analytics, pricing strategy, experimentation, revenue optimization, and margin improvement.
• Strong product analytics experience, including customer journey/funnel analytics, experimentation, digital product performance measurement, customer behavior insights, and product-led growth measurement.
• Demonstrated success applying AI/ML, automation, experimentation, SQL/data tooling, and advanced analytics in commercial environments.
• Proven ability to connect analytics to business outcomes, including measurable revenue growth, customer growth, conversion improvement, retention, margin expansion, and operating efficiency.
• Experience in digital, fintech, payments, marketplace, consumer technology, or other high-scale B2C environments preferred.
• Executive communication skills with the ability to influence senior stakeholders, simplify complex analysis, and drive decisions across Product, Marketing, Finance, Engineering, and business teams.
• Experience building teams, analytics governance, operating models, and scalable ways of working in a matrixed global environment.

Skills

• AI/ML
• Automation
• Experimentation
• SQL
• Data Tooling
• Advanced Analytics
• Executive Communication

Location

• Hybrid

Work Type

• Hybrid

Experience Level

• Executive Leadership
• Senior Leadership

Education Level

• Bachelor's degree
• Advanced degree preferred

Salary/Compensations

• $475,000-$515,000 per year

Benefits

• Short-term incentives
• Multiple health insurance options
• Accident and life insurance
• Best-in-class development platforms
• Paid Time Off
• Medical, Dental and Life Insurance
• Tuition Assistance Program
• Student Loan Repayment (below manager level only)
• Parental Leave
• One day volunteer time off
• $0 Money Transfer Fee Discount Code – Quarterly
• Recognition Program “Game Changers”
• Employee Discount Program
• Global Adoption Assistance
• Global Scholarship Awards Program
• 401K plan

About the Company

• Western Union values in-person collaboration, problem solving, and ideation whenever possible.
• We are passionate about honoring our employee's identity and fostering a feeling of belonging.
• Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve.

Equal Opportunity

• We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status.
• The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws.