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About the Role

The Farmer's Dog is seeking a Senior Lifecycle Manager to lead customer lifecycle communications and strategy. This role involves partnering with Product Engineering and Data to automate customer journeys, conducting experiments to optimize customer communication, and managing a direct report.

Responsibilities

• Own end-to-end lifecycle communications from Welcome to Order Delivered and beyond.
• Transition manual, day-to-day execution to fully automated, event-triggered messaging in partnership with Product and Engineering.
• Define the content and messaging strategy across the customer journey.
• Shape the education, content, and claims strategy to build customer understanding and belief in the format.
• Lead the 90-day experience and check-in comms experiment end to end.
• Partner with Data to rebuild existing customer flows and build new ones.
• Serve as lifecycle sponsor for strategy, enablement, and risk across adjacent growth initiatives.
• Manage and develop a direct report, running consistent ceremonies and feedback.
• Support ad hoc lifecycle needs for emerging initiatives as priorities evolve.

Requirements

• 6+ years of lifecycle, CRM, or retention marketing experience, ideally at a DTC or subscription business.
• Hands-on ownership of a lifecycle communications platform.
• People management experience.
• Ability to own ambiguous, cross-functional initiatives.
• Experience designing and running lifecycle experiments.
• Ability to balance hands-on execution with senior-level strategy.
• Ability to thrive in a fast-paced and ambiguous environment.
• Excellent problem-solving skills.
• Ability to prioritize tasks effectively.
• Strong attention to detail.
• Detail-oriented and proactive.
• Thrive as a self-starter.
• Excel in managing multiple projects simultaneously.
• Skilled communicator with the ability to absorb and distill complexity into simple terms.
• Love dogs.

Skills

• Lifecycle marketing
• CRM
• Retention marketing
• DTC marketing
• Subscription business marketing
• Lifecycle communications platform management
• People management
• Cross-functional initiative ownership
• Lifecycle experiment design and execution
• Strategy development
• Communication
• Problem-solving
• Prioritization
• Attention to detail

Location

• SoHo

Work Type

• In-office (4-5 days a week)

Experience Level

• Senior

Salary/Compensations

• $150,000—$165,000 USD

Benefits

• Dog-friendly office
• Market-competitive compensation and equity packages
• Comprehensive Healthcare, Dental, and Vision
• Company supported mental health benefits
• 12 week paid parental leave
• Competitive 401k plan with company match
• Flexible PTO
• Discounted fresh food for your pup
• Pet-friendly workplace culture

About the Company

• The Farmer’s Dog was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care.
• We are radically improving the $90 billion pet food industry, replacing bags of highly-processed pellets with a personalized subscription service that sends complete and balanced, freshly-made dog food directly to customers’ doors.
• Our ultimate goal is to create innovative, delightful and personalized experiences across all aspects of pet care.
• We believe our direct-to-consumer business model, holistic approach to growth, and dynamic culture uniquely position us to shepherd this backwards industry into the future.
• To date, The Farmer’s Dog has delivered over 1 billion meals nationwide and raised over $150M in funding.
• We are committed to building a company as healthy as the dogs who are eating those meals.
• We are looking for individuals to join us as we continue to develop ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets.

Equal Opportunity

• The Farmer's Dog, Inc. is an equal employment opportunity employer and does not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national origin, physical or mental disability, protected veteran status or any other legally protected characteristic or status.
• TFD complies with applicable federal, state, and local disability laws and makes reasonable accommodations for applicants and employees with disabilities.