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About the Role

The Digital Marketing Manager is responsible for growing and nurturing Bethel Music's fan base through a data-led, multi-channel CRM strategy across email and SMS. This role architects the marketing funnel to drive engagement, conversion, and retention, and manages digital advertising across paid channels. The position requires translating the brand voice into messaging across various platforms and leveraging insights to inform strategy and identify growth opportunities.

Responsibilities

Develop and execute strategies to grow Bethel Music's fan base across owned and paid channels.
Identify and test new acquisition opportunities, audiences, and platforms.
Build and execute data-led communication strategies across email and SMS to drive engagement, conversion, and retention across key audience segments.
Oversee end-to-end delivery of CRM campaigns, ensuring high quality, on-time execution, and consistency across touchpoints.
Manage the email and SMS calendar, including campaigns, automations, and lifecycle flows.
Write and/or oversee email copy and wireframes.
Manage list health, segmentation, deliverability, and compliance.
Design, build, and optimize the end-to-end marketing funnel across streaming, subscribers, ticket sales, and e-commerce.
Plan, launch, and manage paid campaigns across Meta, Google, YouTube, and emerging platforms.
Manage budgets, creative testing, and audience targeting to hit efficiency and growth goals.
Drive data-led decision making to inform strategy, identify growth opportunities, and improve performance.

Requirements

3+ years in digital/performance marketing, with hands-on experience running paid social and search campaigns.
Proven track record growing an audience and managing CRM and marketing funnels.
Strong command of email and SMS platforms (e.g., Klaviyo, Mailchimp, Rivet, Laylo), including automation and segmentation.
A test-and-learn mindset toward emerging AI tools, with curiosity about applying them across CRM, advertising, and content workflows. (e.g., ChatGPT, Claude, Gemini)
Fluency with analytics tools (Google Analytics, Meta Ads Manager, platform-native dashboards).
Excellent copywriting instincts and an eye for brand-aligned creative.
Experience in music, media, ministry, or a faith-based organization preferred.
Familiarity with Bethel Music's mission and values is preferred.
Self-starter.
Team player.
Flexible.
Detail-oriented.
Problem solver.

Skills

Digital Marketing
Performance Marketing
Paid Social Campaigns
Paid Search Campaigns
CRM Strategy
Email Marketing
SMS Marketing
Marketing Funnel Optimization
Campaign Management
Budget Management
Creative Testing
Audience Targeting
Data Analysis
AI Tools (ChatGPT, Claude, Gemini)
Google Analytics
Meta Ads Manager
Copywriting
Brand Alignment

Location

Remote

Work Type

Full-time

Experience Level

3+ years

Benefits

Unlimited Paid Time Off (PTO)
Unlimited Paid Sick Leave
Generous Paid Holiday Schedule
Paid Parental Leave (8 weeks)
Health Insurance (Bethel Music covers 70% of employee premium and 60% of dependent premiums)
Dental Insurance
Vision Insurance
Life Insurance ($30,000 coverage, paid by Bethel Music)
Accident Insurance ($30,000 coverage, paid by Bethel Music)
Optional Voluntary Term Life Insurance
Optional Voluntary Short-Term Disability (STD)
Teladoc with HealthiestYou (24/7 virtual healthcare)
401k Retirement Plan with employer matching contributions

About the Company

Bethel Music is a faith-based organization.