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About the Role

Pepper is seeking a strategic, creative, and highly organized Senior Manager, Brand & Integrated Marketing to translate brand strategy into impactful marketing campaigns across all customer touchpoints. This role involves leading the integrated marketing calendar, go-to-market strategy, and campaign execution, fostering collaboration across teams and external partners to ensure cohesive and culturally relevant initiatives.

Responsibilities

Support the VP of Brand in translating brand strategy into thoughtful marketing campaigns.
Lead the development and ongoing management of Pepper's integrated marketing calendar and go-to-market plans.
Manage the planning and execution of marketing campaigns across paid, email, organic social, website, influencer, creator, PR, and experiential touchpoints.
Develop clear and inspiring creative and marketing briefs.
Champion Pepper's brand standards across all campaigns and customer touchpoints.
Lead cross-functional campaign teams, aligning marketing, creative, growth, product, operations, and external partners.
Build strong relationships across teams, providing clear direction and surfacing dependencies.
Provide guidance to cross-functional partners and mentor junior team members.
Contribute to the development of the brand marketing function by sharing best practices.
Support the VP of Brand in developing and executing influencer, creator, and affiliate initiatives.
Plan, manage and execute IRL events, creator experiences, and community activations.
Identify partnership opportunities and manage the execution of collaborations.
Manage the day-to-day relationships and execution with external partners.
Own campaign and launch timelines, ensuring clear deliverables, owners, milestones, and deadlines.
Oversee the execution of marketing assets, ensuring quality and brand standards.
Track and manage marketing spend across assigned initiatives and forecast upcoming needs.
Continuously improve marketing operations by developing scalable processes, workflows, and tools.
Measure campaign performance and key brand marketing KPIs, delivering thoughtful recaps and actionable recommendations.
Partner with Growth and Analytics teams to understand trends.
Manage the facilitation of customer insights through research, surveys, reviews, and qualitative feedback.
Identify opportunities to optimize campaign performance, improve marketing processes, and strengthen the overall customer experience.

Requirements

6–8+ years of experience in brand marketing, integrated marketing, or consumer marketing at a high-growth consumer, fashion, beauty, wellness, or lifestyle brand.
Lives in the Tri-State area with the ability to commute into our NYC office 1-2x monthly.
Experience translating brand strategy into thoughtful marketing campaigns.
Experience managing cross-functional launches and initiatives from planning through execution.
Experience working across a mix of marketing channels, with a strong understanding of how paid, owned, earned, social, creator, influencer, affiliate, and experiential marketing can work together.
Well-connected to today's creator, influencer, affiliate, and social landscape.
Experience managing agencies and other external partners.
Strong organizational and project management skills with exceptional attention to detail.
Ability to balance multiple workstreams, navigate ambiguity, keep stakeholders aligned, and ensure work moves forward on time.
A natural collaborator who enjoys connecting the dots across teams, bringing people together, and creating clarity in complex situations.
Equal parts strategic thinker and hands-on doer.
Excellent written and verbal communication skills.
Experience developing creative briefs, communicating campaign strategies, and presenting marketing plans.
Highly curious, proactive, and resourceful.
Ability to spot opportunities, solve problems, and make thoughtful recommendations.
Collaborative, low ego, and excited to help wherever needed.
Passionate about building brands that customers genuinely love.
Motivated by seeing brand love translate into meaningful business results.

Skills

Brand Marketing
Integrated Marketing
Consumer Marketing
Marketing Campaign Management
Go-to-Market Strategy
Campaign Execution
Cross-functional Leadership
Agency Management
Project Management
Performance Measurement
Customer Insights
Creative Brief Development
Communication

Location

New York City
Surrounding areas

Work Type

Hybrid
Remote-first
Full-time employee

Experience Level

Senior Manager

Salary/Compensations

$120,000-$150,000

Benefits

Robust health benefits including 100% company covered option for medical, vision, dental insurance, and supplemental insurance options
Company matched 401K plan up to 3%
Generous paid time off program including flexible PTO days, federal holidays, and sick days
Flexible remote workplace
Paid parental leave for qualifying employees
Monthly wellness stipend
Annual company-wide offsite
Product discounts

About the Company

Pepper is an innovative, fast-growing DTC intimate apparel brand designed to celebrate small-chested women.
Our solution-driven undergarments, swimwear, and clothing are thoughtfully designed to make every moment and outfit a confident and authentic expression of your best self.
Pepper has been obsessed with uncompromising fit for small chests since our 470% funded Kickstarter launch in 2017.
We have grown into a global community of millions of women united by a mission of inspiring women to feel perfectly enough as they are.
We’re reshaping the conversation around fit, style, and confidence for small-chested bodies everywhere.
Remote-first, flexible, and human: We’re a fully remote-first team that values ownership, balance, and trust.
Pepper is built for people who want to do their best work from wherever they thrive, without sacrificing connection, collaboration, or career growth.
Women-founded & Self-funded: As a women-owned company that never took traditional VC funding, we’ve scaled to eight-figure revenue through focus, profitability, and scrappiness.
People come here to help rewrite what success looks like in DTC, and to build alongside a team that loves breaking the “rules” of how startups should grow.
Mission-driven with real impact. Everything we do is rooted in empowering small-chested people to feel confident and celebrated.
Our mission shapes our products, our culture, and our decisions, from inclusive design to responsible manufacturing and community giving.
Joining Pepper means using your work to make the world a little more comfortable, confident, and kind.

Equal Opportunity

Pepper is an equal opportunity employer and makes employment decisions on the basis of merit.
Pepper's policy prohibits unlawful discrimination based on race, color, religious creed, sex, gender identity, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), sexual orientation, pregnancy, or any other consideration made unlawful by federal, state, or local laws.
It also prohibits discrimination based on a perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics.
All such discrimination is unlawful.
Pepper will consider for employment qualified applicants with criminal history, including arrest and conviction records, in accordance with the San Francisco Fair Chance Ordinance.