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About the Role

eBay's Global Product Marketing team seeks a strategic Product Marketing leader to drive seller acquisition, activation, and engagement for eBay’s C2C business. This role is central to Product, Data, and Marketing, defining the product marketing strategy to convert private/C2C sellers from initial interest to habitual users. The Senior Product Marketing role will lead a full-funnel growth strategy, understanding seller motivations, identifying product friction, prioritizing the funnel, and synthesizing insights to drive private seller success. As the end-to-end owner of the C2C seller activation and growth journey, this role drives funnel performance, seller behavior insights, and cross-functional alignment to accelerate C2C growth.

Responsibilities

Own the narrative and in-product experience for C2C seller product experiences.
Prioritize high-impact opportunities to improve customer conversion, retention, and engagement.
Collaborate with cross-domain PMMs to drive product and value prop enhancements for the seller journey.
Advise Product teams on seller motivations, friction points, and behavioral patterns.
Use funnel-level insights to shape product prioritization across domains.
Connect domain-level product improvements to activation outcomes and long-term seller value.
Drive inbound strategy by gathering market insights and the 'voice of the customer' to influence the product roadmap and develop core positioning.
Focus outbound responsibilities on bringing products to market through high-impact launch campaigns, sales enablement, and compelling storytelling.
Be the voice of customers and an expert of personas in the target audience.
Influence product roadmap with new/improved experiences based on customer research, competitive analysis, and market trends.

Requirements

10+ years of experience in Product Marketing and Strategy in consumer, online services, or marketplace industry.
Deep end-to-end Product Marketing expertise, including audience segmentation, naming, positioning, messaging, and GTM execution.
Strong knowledge of connecting Product-Market-Fit and Go-to-Market for business impact.
Demonstrated success in influencing and aligning cross-functional collaborators and senior leadership.
Ability to communicate clearly, advocate for data-driven recommendations, and stand confidently behind strategic decisions.
Proven ability to lead from ambiguity to structure, creating clarity and scalable frameworks in complex, cross-functional environments.
Solid experience building with GenAI tools and APIs (e.g., OpenAI, Claude, LangChain), with at least 1–2 years applying them to real-world workflows or products.
Comfort with scripting, prototyping, and building fast with Python, Streamlit, or internal equivalents.
Fluency in prompt engineering, few-shot design, and shaping system behavior through well-structured context and tone.

Skills

Product Marketing
Strategy
Consumer Industry
Online Services Industry
Marketplace Industry
Audience Segmentation
Naming
Positioning
Messaging
GTM Execution
Product-Market-Fit
Go-to-Market
Cross-functional Collaboration
Leadership
Data-driven Recommendations
Strategic Decision Making
GenAI Tools
APIs
Python
Streamlit
Prompt Engineering
Few-shot Design

Location

Remote

Work Type

Remote

Experience Level

10+ years

Salary/Compensations

$111,200 - $190,100

Benefits

Target bonus
Restricted stock units
Full range of medical benefits
Financial benefits
Other benefits
401(k) eligibility
Various paid time off benefits
PTO
Parental leave

About the Company

eBay is a global ecommerce leader changing the way the world shops and sells.
Our platform empowers millions of buyers and sellers in more than 190 markets.
We are committed to pushing boundaries and reinventing the future of ecommerce for enthusiasts.
Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work.
We are in this together, sustaining the future of our customers, our company, and our planet.
Join a team of passionate thinkers, innovators, and dreamers to connect people and build communities to create economic opportunity for all.

Equal Opportunity

eBay is an equal opportunity employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status.
If you have a need that requires accommodation, please contact us at talent@ebay.com.
We will make every effort to respond to your request for accommodation as soon as possible.
View our accessibility statement to learn more about eBay's commitment to ensuring digital accessibility for people with disabilities.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment.
An employer who violates this law shall be subject to criminal penalties and civil liability.
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