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About the Role
The SEO and GEO Manager will build organic visibility and drive organic traffic growth for LEGO.com by developing and implementing strategies that improve search engine and LLM visibility. This role offers significant ownership and visibility within the company, providing an excellent opportunity for a dedicated SEO professional to impact a global website.
Responsibilities
- Contribute to and execute comprehensive SEO strategies to improve organic rankings and drive website traffic and conversions.
- Maintain and expand a test and learn approach to GEO and collaborate with stakeholders to improve LLM visibility and traffic for LEGO.com.
- Act as an internal consultant on SEO impact and projects for Product and Content teams, providing advice, upskilling teams, forecasting impact, and reporting on campaigns and projects.
- Work with stakeholders globally to improve localization across APAC, EMEA, and AMS markets to boost organic and overall performance.
- Monitor and analyze website performance using tools like Adobe Analytics, Google Search Console, Ahrefs, SEMRush.
Requirements
- Strong, demonstrable experience in planning and delivering SEO projects, ideally on large websites.
- A thorough understanding of the SEO and eCommerce retail landscape and the levers for genuine impact.
- Enthusiasm for learning more about GEO and ideally a grounding in the basics in this area.
- Extensive reporting and forecasting experience.
- Ability to work independently to apply SEO knowledge across a variety of tasks and areas.
- Ability to communicate well and handle conflicts in negotiation with a variety of stakeholders.
- Ability to lead, drive, and deliver on multiple campaigns and projects at once.
Skills
- SEO
- GEO optimization
- SEO strategy development
- SEO consultancy
- Localization
- Analytics
- Reporting
- Forecasting
Location
- Office
- Stores
- Factories
Work Type
- Hybrid work policy (average of 3 days per week in the office)
Experience Level
- Experienced
Benefits
- Family Care Leave
- Life and disability insurance
- Wellbeing resources and benefits
- Colleague Discount
- Bonus scheme
About the Company
- LEGO Retail is a fast-paced, energetic team focused on building up the LEGO Brand’s own ecosystem, with a sharp focus on eCommerce and audience-first brand building experiences.
- The LEGO Group strives to create a diverse, dynamic and inclusive culture of play, where everyone feels safe, valued and they belong.
- The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe.
Equal Opportunity
- The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
- Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.