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About the Role

Manage the day-to-day functions of the department, overseeing the delivery of essential performance reports and ensuring audience inquiries are effectively answered. Serve as a key point of contact for linear channel brands, providing analysis to aid audience growth and performance. Lead qualitative/quantitative research and conduct forecasting for growth opportunities.

Responsibilities

• Oversee the design and delivery of daily, weekly, and monthly channel performance reports.
• Educate the company on non-linear services/products by collating reports, presenting updates, and organizing talks.
• Implement and distribute reporting on the performance of non-linear content on AVOD/FAST platforms.
• Consult with channel teams on performance, competitive landscape, and present research findings.
• Advance data automation processes for linear and non-linear reporting.

Requirements

• Demonstrates clear and precise communication skills.
• Ability to perform well under pressure.
• Applies strong problem-solving abilities to complex challenges.
• Diligence and ability to deliver to deadlines.
• Strong collaboration and business partnering skills.
• In-depth understanding of audience reporting concepts and principles.
• Informed knowledge of tasks, procedures, systems, and theories for channel performance analysis and research.
• Strong understanding of data reporting, automation, and presentation systems.
• General understanding of processes in other departments to tailor research.
• Strong technical ability with specific industry analytic tools.
• Advanced knowledge of audience analysis tools.
• Advanced spreadsheet ability (Techedge, PowerBI, Excel).
• Strong presentation skills and use of business intelligence systems.
• Practical experience of both quantitative and qualitative research techniques.
• In-depth knowledge of how multiple functions and departments contribute to business objectives.
• Knowledge of clients, competitors, markets, technological developments, and economic/commercial/political issues.
• Knowledge of TV audience measurement systems and TV advertising trading mechanisms.

Skills

• Audience reporting
• Qualitative research
• Quantitative research
• Forecasting
• Data automation
• Data reporting
• Excel
• PowerBI
• Techedge
• Presentation skills
• Business intelligence systems