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About the Role
Manage the planning, coordination, and delivery of content for the ecommerce audience segment, supporting growth objectives by producing audience-first content that drives brand awareness, improves AI visibility, educates the market, and nurtures customers.
Responsibilities
- Develop and implement a comprehensive content strategy tailored to drive awareness and build trust with Global Payments' audience of ecommerce companies.
- Identify new content topics through customer interviews, competitive analysis, and input from product marketers, sales leaders, and executives.
- Plan and produce content, including video podcasts, live event webinars, and interactive web pieces, with internal partners and vendors.
- Create and manage a detailed editorial calendar in alignment with distribution teams, leveraging organic social channels, paid campaigns, and email marketing efforts.
- Own bi-weekly newsletters, packaging video content, blogs, interactive content, and customer stories.
- Interview internal and external SMEs, incorporating customer voices and proprietary data into content.
- Work within the webinar platform and CMS to ensure a smooth registration, go-live, and post-event experience for attendees.
- Define and implement content models and schemas to standardize content structures for reuse and scalability.
- Partner with Product Marketing to activate and execute product launch campaigns and landing pages targeting Restaurants.
- Map all content to the buyer's journey and align content plans with business goals.
- Determine how to leverage AI tools to accelerate content creation velocity and develop new content formats.
- Measure, analyze, and report on content performance to inform future content trends and refine topics and messaging based on audience feedback.
- Develop all content with an eye for updates, optimization, and repackaging.
- Stay informed on the latest content trends to remain ahead of the curve.
Requirements
- 5+ years of experience in content marketing, ideally for a tech company (bonus for e-commerce or point-of-sale experience).
- Experience as a strategic thinker and rapport builder to drive cross-functional participation and enthusiasm about the content strategy program.
- Experience with multiple content varieties (video, webinar, written, interactive) and/or channels (social, email, campaigns).
- Top-notch research, communication, and editing skills with strong instincts for a great story.
- Strong editorial sensibility and the ability to balance AI-enabled insights with human creativity and judgment.
- A 'campaign mindset' for all content created.
- Proficiency in LinkedIn, Instagram, Facebook, Reddit, and YouTube platforms.
- Experience working directly with Sales, Product Marketing, and Customer Success.
- Keen ability to distill complex information into easily understood and marketable content.
- Fluency in revenue marketing basics like lead scoring, content-influenced pipeline, and funnel stages.
- Extremely well-organized with managing editorial calendars and deliverables, with impeccable attention to detail.
- Ability to work in a fast-paced environment and comfortable acting with evolving information.
- A desire to experiment, grow together as a high-performing team, and put a unique stamp on something brand new.
- Bonus: Experience with Copy.AI, interactive content development tools like Ceros, and managing a podcast.
Skills
- Content strategy
- Content planning
- Content coordination
- Content delivery
- Ecommerce audience segmentation
- Brand awareness
- AI visibility
- Market education
- Customer nurturing
- Customer interviews
- Competitive analysis
- Product marketing
- Sales leadership
- Executive engagement
- Video podcast production
- Webinar production
- Interactive web piece creation
- Editorial calendar management
- Organic social media
- Paid campaigns
- Email marketing
- Newsletter management
- Subject Matter Expert (SME) interviews
- Customer voice integration
- Proprietary data utilization
- Webinar platform management
- Content Management System (CMS) operation
- Content model definition
- Content schema implementation
- Product launch campaign execution
- Landing page creation
- Buyer's journey mapping
- Business goal alignment
- AI tool utilization
- Content performance analysis
- Content trend identification
- Content optimization
- Content repackaging
- Research
- Communication
- Editing
- Storytelling
- AI-enabled insights
- Human creativity
- Judgment
- Campaign management
- LinkedIn proficiency
- Instagram proficiency
- Facebook proficiency
- Reddit proficiency
- YouTube proficiency
- TikTok curiosity
- Sales collaboration
- Product Marketing collaboration
- Customer Success collaboration
- Information distillation
- Revenue marketing
- Lead scoring
- Content-influenced pipeline
- Funnel stage understanding
- Organization
- Attention to detail
- Fast-paced environment adaptation
- Evolving information management
- Experimentation
- Team growth
- Copy.AI
- Ceros
- Podcast management
Experience Level
- Principal
About the Company
- Every day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services.
- Our worldwide team helps over 3 million companies, more than 1,300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results.
- We are driven by our passion for success and we are proud to deliver best-in-class payment technology and software solutions.
- Join our dynamic team and make your mark on the payments technology landscape of tomorrow.
Equal Opportunity
- Global Payments Inc. is an equal opportunity employer.
- Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law.
- If you wish to request reasonable accommodations related to applying for employment or provide feedback about the accessibility of this website, please contact jobs@globalpayments.com.