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About the Role

CNN Marketing is seeking a strategic, highly collaborative, and dynamic VP, Campaign Planning & Operations to lead the planning and execution of holistic marketing campaigns. This executive will serve as the critical cross-functional bridge and own the end-to-end marketing campaign operating model, driving internal efficiency and alignment through standardized workflows and the integration of automation and AI tools.

Responsibilities

Track official intake, timing, dependencies, and troubleshooting for all tiered marketing initiatives.
Define clear, data-backed criteria for prioritization and manage rolling updates.
Act as the primary touchpoint to unify marketing verticals for on-strategy and on-time campaign execution.
Ensure full coordination across teams, maintaining alignment from planning through optimization.
Oversee campaign planning architecture, ensuring all marketing verticals are synchronized from brief to execution to post-mortem.
Define and enforce standardized campaign timelines and key milestones.
Establish and lead structured governance forums to drive alignment and mitigate risk.
Ensure clear, streamlined approval processes across all campaign stages.
Facilitate seamless, accurate, and timely campaign delivery, ensuring all assets meet quality assurance standards.
Lead standardized post-campaign reviews to capture process and key learnings.
Build and scale the Campaign Planning and Operations function, including team management, mentoring, and career growth.
Assess team bandwidth and capacity, supporting shifting business priorities.
Define, implement, and enforce modernized, agile ways of working across the marketing ecosystem.
Define and enforce operational KPIs and performance benchmarks.
Establish and scale unified templates for strategic briefs, campaign frameworks, roadmaps, and post-mortems.
Lead the exploration, onboarding, and adoption of modern AI-driven operational tools for marketing team productivity.
Establish a centralized campaign management approach and tooling to facilitate reliance on a unified single source of truth.
Set up unified marketing repository and optimize creative and media workflows.

Requirements

12+ years of progressive marketing leadership experience within major media, entertainment, streaming, or digital consumer brands.
Hands-on operational management of paid media campaigns and/or owned and operated marketing channels.
Proven track record of managing complex, high-profile campaigns and building long-range marketing calendars or promotional roadmaps.
Ability to prioritize team workload based on known or potential contribution to business objectives.
Demonstrated experience driving operational transformation within complex, matrixed organizations.
Experience operating across integrated marketing ecosystems, including brand, media, digital, social, and content production.

Skills

Operational Modernizer: Passionate about organizational design and internal efficiency.
AI & Tech-Forward Mindset: Practical familiarity with Generative AI, automation, and project management tools.
Diplomacy & Influence: High emotional intelligence; ability to usher teams through change management.
Enterprise Operator: Ability to operate at scale within a global, matrixed organization.
Commercial Acumen: Strong understanding of marketing investment, budget management, and ROI measurement.

Location

Los Angeles County

Work Type

Full-time

Experience Level

VP level
12+ years

Salary/Compensations

$161,070.00 - $299,130.00 salary per year

Benefits

Thoughtfully curated benefits
Health insurance coverage
Employee wellness program
Life and disability insurance
Retirement savings plan
Paid holidays and sick time and vacation
Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards.

About the Company

Warner Bros. Discovery is the stuff dreams are made of, encompassing iconic content and beloved brands.
WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow.
At WBD, employees are supported, celebrated, and can thrive.

Equal Opportunity

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences.
Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required.
If you’re a qualified candidate with an arrest or conviction record, please know that your application will be considered in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.