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About the Role

Western Union is seeking a Director, Marketing Analytics to lead measurement, performance analytics, attribution, experimentation, and customer lifecycle insights across digital marketing channels. This leader will help determine how channels are performing, which channels are most efficient, where incremental growth exists, and which opportunities can scale while improving return on marketing spend, customer acquisition, engagement, retention, and lifetime value.

Responsibilities

Lead marketing analytics strategy and roadmap, guiding investment decisions, growth priorities, performance measurement, and channel optimization.
Own performance analytics across digital and offline channels, assessing campaign and channel performance, efficiency, and scalability.
Develop and improve attribution, media mix modeling, incrementality testing, ROI measurement, forecasting, and test-and-learn frameworks.
Drive customer lifecycle marketing analytics across acquisition, onboarding, engagement, retention, reactivation, lifetime value, and segmentation.
Build experimentation frameworks, dashboards, and insights delivery mechanisms.
Translate complex analysis into clear, executive-ready recommendations.
Partner with Marketing, Digital Product, Finance, Engineering, Data Science, and regional teams to embed analytics into planning and performance reviews.
Lead, coach, and develop a high-performing marketing analytics team, establishing governance, data quality standards, and scalable measurement practices.

Requirements

Bachelor's degree in a quantitative field (economics, statistics, engineering, data science, analytics, business, or related); master's degree or MBA preferred.
10-12+ years of experience in marketing analytics, growth analytics, data science, performance marketing analytics, or related analytical roles.
3-5+ years in leadership roles.
Deep marketing analytics experience, especially performance analytics across channels.
Advanced knowledge of marketing attribution, media mix modeling, incrementality testing, experimentation design, customer segmentation, LTV modeling, funnel analytics, and marketing ROI measurement.
Experience supporting customer lifecycle marketing.
Strong technical capability with SQL and BI/data visualization tools (Tableau or Power BI).
Python/R and experience with large-scale data environments strongly preferred.
Proven ability to connect analytics to business outcomes and translate data into recommendations.
Experience in digital, fintech, payments, consumer technology, marketplace, e-commerce, or other high-scale B2C environments preferred.
Strong stakeholder management and executive communication skills.
Demonstrated ability to lead teams, develop talent, establish measurement standards, and build scalable analytics practices.

Skills

Marketing Analytics
Performance Analytics
Attribution
Experimentation
Customer Lifecycle Insights
SQL
Tableau
Power BI
Python
R
Stakeholder Management
Executive Communication

Location

Hybrid

Work Type

Hybrid

Experience Level

Director
10-12+ years of experience
3-5+ years in leadership roles

Education Level

Bachelor's degree in a quantitative field
Master's degree or MBA preferred

Salary/Compensations

$275,000-$315,000 per year

Benefits

Short-term incentives
Multiple health insurance options
Accident and life insurance
Access to best-in-class development platforms
Paid Time Off
Medical, Dental and Life Insurance
Tuition Assistance Program
Student Loan Repayment (below manager level only)
Parental Leave
One day volunteer time off
$0 Money Transfer Fee Discount Code – Quarterly
Recognition Program “Game Changers”
Employee Discount Program
Global Adoption Assistance
Global Scholarship Awards Program
401K plan

About the Company

Western Union values in-person collaboration, problem solving, and ideation whenever possible.
We are passionate about honoring our employee's identity and fostering a feeling of belonging.
Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve.

Equal Opportunity

We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status.
The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws.