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About the Role

We are looking for a Head of Paid Social to own the strategy and full stack of activities on Meta as a core growth engine for GetYourGuide. You will lead bidding, audience strategy, measurement, tracking, and AI-powered automation, and partner with Creative, Product, Measurement, and beyond to grow the channel 10x. This is an individual contributor (IC) role for a hands-on operator who combines strategic depth with day-to-day execution.

Responsibilities

Own the paid social strategy on Meta and lead the full stack of activities, including bidding, the complete user journey on Meta, tracking, and measurement.
Set iROAS, ROAS, and spend targets for the channel.
Develop advanced bidding and budget allocation strategies on Meta, and stay ahead of automation and platform innovations.
Bring AI and MCP fluency into the paid social workflow, and automate reporting, audience research, and campaign QA.
Move measurement beyond attribution through triangulation, validating channel contribution across incrementality testing and platform-side signals to inform budget decisions.
Own the tracking setup that underpins it, including pixel and CAPI implementation and data quality.
Partner with Creative, Product, Measurement, and beyond, and collaborate with colleagues who own our other paid social channels, to grow Meta in line with the latest platform, measurement, and AI innovations.

Requirements

6+ years of hands-on paid social experience with a proven track record of scaling Meta 10x or more while maintaining or improving efficiency.
Deep, hands-on expertise across the full stack of Meta activities: campaign structure, bidding, the full user journey on Meta, catalog/feed, pixel/CAPI, tracking, and creative testing.
Fluency with Meta Ads Manager, Smartly.io, and creative automation platforms.
Command of the core optimization levers: bidding, creative, and the full user journey on Meta.
Working knowledge of AI and MCPs applied to marketing workflows, including agentic automations and connecting LLMs to ad platforms, analytics, and creative tooling.
Deep expertise in measurement triangulation across incrementality testing and attribution, and in the tracking setup (pixel, CAPI, server-side) that supports it.
Advanced analytical skills; comfortable with SQL and analytics platforms (Google Analytics, data visualization tools).
Strong stakeholder management and communication skills; able to influence senior leadership.
Ability to balance short-term performance with long-term customer value.

Skills

Meta Ads Manager
Smartly.io
Creative automation platforms
AI
MCPs
SQL
Google Analytics
Data visualization tools

Location

Berlin
New York
Bangkok

Work Type

Hybrid
Remote

Experience Level

6+ years

Benefits

Annual personal growth budget
Mentorship programs
Virtual stock options
Company Pension Scheme
Work from anywhere in the world for 30 days per year
Monthly transportation and fitness budget
Discounts for GetYourGuide activities
Language reimbursement program
Health and wellness benefits

About the Company

Change the way the world travels
Connect people with unforgettable travel experiences around the world.
Millions look to us for unique activities they can trust, and it’s all powered by our commitment to make every single journey extraordinary - including yours.
Ready to unlock your potential with a community of fellow explorers?

Equal Opportunity

We’re an equal opportunities employer
Our commitment is that every qualified person will be evaluated according to their skills regardless of age, gender identity, ethnicity, sexual orientation, disability status, or religion.
Please refrain from including your picture and age with your application.