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About the Role

The Media Planning Executive supports team deliverables across the campaign lifecycle, ensuring clarity on business and campaign objectives and their impact on media challenges. This role involves sourcing campaign insights using internal and external tools, collaborating with media partners, and bringing media plans to fruition through close relationships with internal activation teams. The executive will also develop relationships with creative agencies to ensure timely asset production as per the media plan.

Responsibilities

Meet with vendors and attend presentations to build knowledge of the media landscape.
Support media planning managers to ensure the smooth delivery of campaigns and their performance against agreed outcomes.
Conduct research and compile data to guide and support planning and optimisation recommendations.
Compile and validate creative specs.
Collaborate with creative agency partners to ensure deadlines are met.
Collaborate with Activation teams to ensure plans are on brief and supplied on time.
Prepare data for reporting and analysis.
Assist in the management of Test and Learns initiatives for assigned campaigns.
Contribute to internal case studies for the sharing of learning and best practice.
Assist with the Financial Management of campaign budgets.

Requirements

Basic spreadsheet capability (VLOOKUP, Pivot Table) is a must.
Able to create presentations, in slides or document format.
Numerically minded, with an interest in pulling actionable insights from media data sets.
Able to use industry standard media research tools upon training (e.g. Comscore, GWI, TGI, YouGov).
Sound written and verbal communication skills, with the desire to learn and advance.
Strong organizational skills, close attention to detail and ability to multi-task.
Ability to adhere to deadlines.
Ability to work independently and to collaborate in a team environment.
Able to recognise when problems could develop and know when to escalate to managers.
Requires individuals to have the right to work in the UK.

Skills

Spreadsheet capability
Presentation creation
Data analysis
Media research tools
Written communication
Verbal communication
Organizational skills
Attention to detail
Multi-tasking
Time management
Independent work
Team collaboration
Problem recognition
Escalation

Location

Work Type

Hybrid

Experience Level

Associate

Benefits

Competitive medical insurance
Group retirement plans
Vision insurance
Dental insurance
Significant paid time off
Preferential partner discounts
Employee mental health awareness days

About the Company

WPP is the trusted growth partner for the world’s leading brands, helping clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
EssenceMediacom, part of WPP, is a new breed of media agency grounded in analytics & insights and powered by data & technology.
We believe in the power of media and creative to drive breakthroughs for the world’s best brands.

Equal Opportunity

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.