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About the Role

The Manager, Retail Media will drive excellence in campaign activation, optimization, and day-to-day management across retailer media networks. This role will lead audience strategy, campaign planning, execution, optimization, reporting, and performance analysis across various retail media channels. The position supports media activations across leading retailer media networks and partners directly with retailer media teams and clients to maximize campaign performance and business outcomes.

Responsibilities

Manage a team of direct reports while supporting their professional growth and career development.
Lead retail media campaign execution across multiple retailer media networks and platforms.
Execute campaign setup, optimization, budgeting, bid recommendations, and performance management to ensure client objectives are achieved.
Utilize retail media technology and bid management platforms.
Build and maintain strong relationships with retailer media partners and client stakeholders to maximize campaign performance and promotional opportunities.
Ensure campaigns adhere to WPP Media best practices, operational standards, and platform guidelines.
Develop testing frameworks and optimization strategies across retail media channels.
Prepare weekly, monthly, and quarterly performance reports, delivering actionable insights and strategic recommendations.
Analyze campaign data to identify trends, opportunities, and optimization strategies that improve business outcomes.
Troubleshoot campaign delivery and platform issues as needed.
Stay informed on evolving retail media capabilities, ad products, measurement solutions, and industry trends.
Oversee campaign reconciliation, invoicing, trafficking, and data management within internal campaign management systems.

Requirements

Bachelor's degree in Business, Marketing, Communications, Advertising, Analytics, or equivalent professional experience.
3+ years of experience in retail media, paid search, paid eCommerce, or biddable media, with experience activating campaigns across retailer media platforms.
Experience managing or mentoring direct reports preferred.
Strong proficiency with Microsoft Office Suite, particularly Excel and PowerPoint.
Understanding of retail fundamentals, including merchandising, inventory, forecasting, demand planning, and how they influence media strategy.
Strong understanding of the retail media ecosystem and how retail media integrates with broader digital marketing channels.
Passion for commerce marketing and staying current with retail media innovations.
Experience with retail media management platforms such as Pacvue, Skai, or similar technologies.
Experience managing campaigns across retailer media platforms such as Amazon Ads, Walmart Connect, Target Roundel, Instacart, Kroger Precision Marketing, Criteo, Google, Meta, and other commerce media solutions.
Excellent communication, collaboration, and stakeholder management skills.
Self-starter with the ability to thrive in a fast-paced, client-focused environment.
Strong organizational and project management skills with the ability to manage multiple priorities across cross-functional teams.

Skills

Retail media expertise
Campaign activation
Campaign optimization
Campaign management
Audience strategy
Campaign planning
Performance analysis
Amazon Ads
Walmart Connect
Criteo
CitrusAd
Roundel
Instacart
Kroger Precision Marketing
The Trade Desk
Microsoft Office Suite
Excel
PowerPoint
Pacvue
Skai
Epsilo
Communication
Collaboration
Stakeholder management
Organizational skills
Project management

Location

Work Type

Hybrid

Experience Level

3+ years

Education Level

Bachelor's degree

Salary/Compensations

$60,000—$140,000 USD

Benefits

Competitive medical insurance
Group retirement plans
Vision insurance
Dental insurance
Significant paid time off
Preferential partner discounts
Employee mental health awareness days

About the Company

WPP is the trusted growth partner for the world’s leading brands.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
WPP Media employees leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.
WPP Media fosters an open environment built on trust and respect, where everyone feels they belong and has opportunities to progress.
This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

Equal Opportunity

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.
That's why we've adopted a hybrid approach, with teams in the office around four days a week.
If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please note that while our philosophy is the same across WPP, benefits may vary by office/country.