About the Role
Ensures customer retention and profitability by recruiting qualified sales personnel. Assumes responsibility for appraising, purchasing, reconditioning, displaying, and merchandising the used vehicle inventory.
Responsibilities
- Forecasts goals and objectives for sales, gross and key expenses on a monthly and annual basis.
- Hires, motivates, counsels and monitors the performance of all used-vehicle sales employees.
- Prepares and administers an annual operating forecast and budget for the used-vehicle sales department.
- Understands, keeps abreast of and complies with federal, state and local regulations that affect used-vehicle sales.
- Directs and schedules the activities of all department employees, ensuring proper staffing at all times.
- Assists individual salespeople in setting aggressive yet realistic monthly goals and objectives and provides them with the support to meet these goals.
- Ensures proper follow-up of all potential buyers by developing, implementing, and monitoring a prospecting and sales control system.
- Develops, implements and monitors a follow-up system for used-vehicle purchasers.
- Maintains vehicle inventory. Monitors customers likes and dislikes, lost sales, and dealership sales history and conducts local market analyses to determine which vehicles to stock.
- Processes salesperson commission sheets daily and monitors the payroll records of all used-vehicle salespeople.
- Conducts daily and weekly sales and sales training meetings.
- Establishes and enforces product-knowledge standards.
- Oversees the efforts of used-vehicle salespeople to enhance the image and customer satisfaction ratings of the dealership.
- Helps salespeople close deals.
- Ensures 100 percent turnover of each customer to F&I.
- Communicates daily with the new-vehicle sales manager regarding units needed for used-vehicle inventory.
- Ensures that used-vehicle salespeople are informed of all new inventory and current advertising efforts, including special sales.
- Studies newspaper ads and any other sources available to find good-quality, low-mileage units.
- Enforces a ____-day turn policy.
- Appraises all incoming used vehicles.
- Ensures that cosmetic and mechanical reconditioning is performed within the dealership's cost and time limitations.
- Plans and controls the display of used vehicles.
- Establishes and controls wholesaling activities.
- Establishes delivery procedures and ensures that delivery includes an introduction to the service department and scheduling of the first service appointment.
- Assists in the development of advertising campaigns and other promotions.
- Keeps abreast of auto auction activity and prices and attends auctions on a regular basis.
- Approves all paperwork from auctions and provides proper documentation to the office for purchases.
- Notifies the used vehicle department manager of anticipated delivery of purchases.
- Tracks results of auction purchases and compares gross profits of auction vehicles with those of trade-ins.
- Develops and maintains outside sources (wholesalers and retailers) for both buying and selling units.
- Handles customer complaints immediately and according to dealership's guidelines.
- Attends managers meetings.
- Maintains professional appearance.
- Other tasks as assigned.
Requirements
- Ability to read, analyze and interpret general business periodicals, professional journals, technical procedures or governmental regulations.
- Ability to write reports, business correspondence and procedure manuals.
- Ability to effectively present information and respond to questions from groups of managers, clients, customers and the general public.
- Ability to read, analyze and interpret common scientific and technical journals, financial reports and legal documents.
- Ability to respond to common inquiries or complaints from customers, regulatory agencies or members of the business community.
- Ability to write speeches and articles for publication that conform to prescribed style and format.
- Ability to effectively present information to top management, public groups and/or boards of directors.
- Ability to read, analyze and interpret the most complex documents.
- Ability to respond effectively to the most sensitive inquiries or complaints.
- Ability to write speeches and articles using original or innovative techniques or style.
- Ability to make effective and persuasive speeches and presentations on controversial or complex topics to top management, public groups and/or boards of directors.
- Ability to add, subtract, multiply and divide in all units of measure, using whole numbers, common fractions and decimals.
- Ability to compute rate, ratio and percent and to draw and interpret bar graphs.
- Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference and volume.
- Ability to apply concepts of basic algebra and geometry.
- Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
- Ability to interpret a variety of instructions furnished in written, oral, diagram or schedule form.
- Ability to define problems, collect data, establish facts and draw valid conclusions.
- Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
- Ability to apply principles of logical or scientific thinking to a wide range of intellectual and practical problems.
- Ability to deal with nonverbal symbolism (formulas, scientific equations, graphs etc.) in its most difficult phases.
- Ability to deal with a variety of abstract and concrete variables.
- State Sales License
- Valid Driver's License
Skills
- Sales
- Customer Retention
- Recruiting
- Inventory Management
- Financial Forecasting
- Budgeting
- Regulatory Compliance
- Staff Management
- Sales Training
- Customer Relationship Management
- Market Analysis
- Payroll Management
- Advertising
- Auction Management
- Negotiation
- Problem Solving
- Communication
Experience Level
- One to two years related experience
- Two to four years related experience
- Four to ten years related experience
Education Level
- Bachelor's degree (B.A.) from four-year college or university
About the Company
- All requirements are subject to possible modification to reasonably accommodate individuals with disabilities.
- This job description in no way states or implies that these are the only duties to be performed by the employee(s) occupying this position.
- Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by their supervisor.
- The dealership reserves the right to add to or revise an employee's job duties at any time at its sole discretion.
- This document does not create an employment contract, implied or otherwise, other than an “at will” employment relationship.
