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About the Role

The Associate Manager, Digital Optimization and Personalization will support Canada Life in driving measurable growth through data-informed optimization and experimentation across digital platforms. This role analyzes customer behavior, evaluates digital performance, supports experimentation, and generates insights to improve customer experiences, conversion, and engagement across web and digital channels. You'll work cross-functionally with product, marketing, UX, analytics, engineering, and development teams to identify opportunities, develop hypotheses, evaluate outcomes, and translate insights into scalable improvements. This is a hands-on role for someone passionate about data, curious about customer behavior, and enjoys turning insights into action.

Responsibilities

Analyze digital performance, customer behavior, and experimentation results to identify optimization opportunities across digital channels.
Support the planning, design, and measurement of A/B and multivariate experiments by contributing data-driven insights and recommendations.
Partner with stakeholders to identify optimization opportunities, develop hypotheses, and contribute to a structured experimentation roadmap.
Support the end-to-end experimentation lifecycle, including experiment design and QA, traffic allocation and targeting, data collection and validation, and statistical analysis and interpretation.
Translate experiment outcomes, analytics findings, and customer insights into clear, actionable recommendations for business stakeholders.
Collaborate with UX, product, marketing, and engineering teams to evaluate performance and support the implementation of optimized digital experiences.
Develop reporting, dashboards, and analyses to monitor key performance indicators and measure the impact of optimization initiatives.
Present findings, insights, and strategic recommendations to leadership and working groups.
Maintain experimentation documentation, learnings, and knowledge repositories to support organizational learning.
Monitor digital performance trends and proactively identify opportunities for optimization and personalization.
Contribute to the evolution of our optimization and experimentation framework, measurement approach, and analytics capabilities.
Promote a data-informed, test-and-learn culture by sharing insights and supporting partners in understanding experimentation and digital analytics best practices.

Requirements

5+ years of experience in digital analytics, experimentation, optimization, customer insights, or related disciplines.
Experience supporting or analyzing digital experiments (A/B testing, multivariate testing, personalization, or similar optimization initiatives).
Experience working with experimentation platforms (e.g., Optimizely, Adobe Target, Google Optimize, or similar).
Experience with data visualization tools such as Power BI, Tableau, or Adobe Customer Journey Analytics.
Strong working knowledge of Adobe Enterprise Suite: Adobe Experience Platform, Adobe Experience Manager.
Demonstrated understanding of experimentation methodology and statistics.
Ability to analyze data and synthesize insights using analytics tools.
Strong communication skills with the ability to explain results to both technical and non-technical audiences.
Strong presentation skills to showcase findings to leadership groups.
Experience with digital analytics tools (e.g., Adobe Analytics, GA4).
Working knowledge of HTML, CSS, or JavaScript for experiment implementation.
Experience collaborating in cross-functional teams.
Detail-oriented with strong QA and problem-solving skills.
Strong Office 365 Skills including PowerPoint, Excel, and Sharepoint.

Skills

Digital analytics
Experimentation
Optimization
Customer insights
A/B testing
Multivariate testing
Personalization
Optimizely
Adobe Target
Google Optimize
Power BI
Tableau
Adobe Customer Journey Analytics
Adobe Experience Platform
Adobe Experience Manager
Experimentation methodology
Statistics
Data analysis
Adobe Analytics
GA4
HTML
CSS
JavaScript
Communication
Presentation
QA
Problem-solving
Office 365
PowerPoint
Excel
Sharepoint
Front end code for experimentation
Adobe Customer Journey
Adobe RealTime CDP
Agile
Product-led environments

Location

Hybrid
In-office

Work Type

Permanent
Full Time

Experience Level

Associate Manager
5+ years of experience

Salary/Compensations

$79,100 - $131,800 annually

Benefits

Career Development: Opportunities for career advancement, access to industry-leading learning programs and up to $2,000 annually towards education reimbursement.
Health & Wellness: Flexible health and dental benefits, plus a $5,000 mental health benefit.
Time Off: Regular vacation and personal days, volunteer day.
Financial Security: Company-matching pension plan, share ownership program and additional investment options.
Rewards and Recognition: Employee recognition programs, service milestone celebrations, employee discounts.
Emphasis on Community: Workplace where employees feel connected and supported through Employee Resource Groups (ERGs), mentorship programs, social clubs and events.

About the Company

Grow with Canada Life. We’re united by a shared purpose: to improve the financial, physical and mental well-being of Canadians. Our company is trusted by 1 in 3 Canadians and contributes to the strength of communities across the country.
We’re looking for people who live our values everyday: we step up, we do the right thing, and we deliver – for our customers, communities and each other. Are you someone who always strives to do the right thing, who steps up for themselves and others, and who delivers with impact? Then we want to hear from you!

Equal Opportunity

We’re committed to removing barriers and ensuring equal access to employment. Applicants requiring reasonable accommodation during the application process may contact talentacquisitioncanada@canadalife.com. All information provided will be handled in accordance with applicable laws and Canada Life policies.