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About the Role
As a Communications Specialist, you will bring creativity to life by developing impactful campaigns and content for The Salvation Army. You will play a hands-on role in shaping how we inspire and connect with our communities through storytelling, marketing materials, design, videography, and visual assets.
Responsibilities
- Champion brand by driving creative marketing initiatives that strengthen The Salvation Army’s voice in communities.
- Bring stories to life through articles, videos, reports, social media, and other content that inspire and engage.
- Manage calendars, edit, proofread, and curate high-quality images to keep communications sharp and accessible.
- Coordinate interviews, photos, and narratives to highlight impact and connect with new and diverse audiences.
- Manage social channels, spark conversations, and build community support as the online voice of The Salvation Army.
- Create meaningful campaigns tied to awareness days, events, and partnerships, ensuring content is timely and impactful.
- Monitor performance, analyze results, and recommend fresh approaches using data.
- Collaborate on creative projects from concept to delivery, providing event coverage and dynamic multimedia content.
- Manage creative assets, equipment, and release forms with care and compliance to protect and strengthen the brand.
- Perform other duties as assigned.
Requirements
- Bachelor's degree in journalism, Communications, Marketing, or other related discipline.
- Three (3) to five (5) years of related public relations/writing/communications/web/social media experience in an organizational setting.
- Previous non-profit experience is an asset.
- Strong grasp of social media best practices and ability to creatively manage multiple accounts with accuracy.
- Natural storyteller who knows how to engage audiences using different formats and tactics.
- Understanding of SEO and web traffic metrics to make content more impactful.
- Comfortable with tools like Microsoft Office, WordPress, Adobe Suite, Hootsuite, and social media platforms; ability to learn new applications quickly.
- Excellent writing skills with the ability to craft clear, engaging content for both print and digital.
- Effective communicator who shines in both written and verbal interactions.
- Highly organized, analytical, and able to juggle multiple projects while solving problems on the go.
- Ability to thrive in a team setting, adapt easily to shifting priorities, and deliver under tight deadlines.
- Positivity, initiative, and a solutions-focused mindset.
- Ability to share and support The Salvation Army’s mission, vision, and values.
- Flexibility to travel or work outside regular hours when needed.
Skills
- Social media best practices
- Content creation
- Storytelling
- Marketing
- Design
- Videography
- Visual asset development
- Campaign development
- SEO
- Web traffic metrics
- Microsoft Office
- WordPress
- Adobe Suite
- Hootsuite
- Social media platforms
- Writing
- Editing
- Proofreading
- Verbal communication
- Organization
- Analytical skills
- Problem-solving
- Teamwork
- Adaptability
- Time management
Experience Level
- 3-5 years
Education Level
- Bachelor's degree
Salary/Compensations
- $58,531.20 to $73,174.40 with a maximum of $87,817.60
About the Company
- For more than 130 years, The Salvation Army has served people in need in communities across Canada and Bermuda.
- Building on its roots as a world-wide Christian church, each year it helps more than 2 million people, providing necessities such as food, clothing and shelter.
- It supports people experiencing unemployment, addiction and family challenges.
- The Salvation Army continually adapts and innovates to meet emerging needs and live out its mission, vision and values of hope, service, dignity and stewardship.
- As a faith- and values-based organization, it hires and serves people of all backgrounds and walks of life.
- Mission Statement: The Salvation Army exists to share the love of Jesus Christ, meet human needs and be a transforming influence in the communities of our world.
Equal Opportunity
- The Salvation Army will provide reasonable accommodation upon request. Please email Recruitment.Accommodations@salvationarmy.ca if you have a need for any accommodation and we will be pleased to discuss this with you.