Impress employers and recruiters.
Choose from hundreds of resume examples.

Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

We are building a creative ad team to produce high-converting viral copy at scale. You will write headlines, body copy, and CTAs for paid campaigns across social platforms that reach millions. Your words will drive direct revenue and build our brand. This role is for experienced ad writers who want to ship fast, iterate based on performance data, and consistently produce copy that converts.

Responsibilities

• Produce 5–10+ ad variations per week, including headlines, body copy, CTAs, hooks, and angles, all built for conversion.
• Test and iterate on ad copy based on real-time performance data to improve conversion rates.
• Collaborate with the media team to understand campaign goals and write copy that achieves them.
• Adapt copy voice, length, and approach for different platforms such as Facebook, Instagram, TikTok, YouTube, and LinkedIn.
• Develop and systematize effective frameworks and hooks based on performance patterns.
• Collaborate with designers and media buyers to ensure copy and creative alignment.
• Brainstorm campaign angles with the marketing team.
• Review performance data weekly to identify top performers and refine angles.
• Spot trends and pitch new angles based on real-time observations.

Requirements

• 2+ years of proven ad copy experience (Facebook, Google, TikTok, etc.) with case studies demonstrating results (click-through rates, cost per acquisition, return on ad spend).
• Ability to write 3 strong variations in an hour, shipping quickly and trusting instincts.
• Understanding of what converts, including pain points, desire, urgency, and product positioning.
• Direct response mindset focused on metrics like open rates, click rates, and conversion rates.
• Platform fluency, adapting voice, length, and style for each platform.
• Ability to collaborate effectively with creative and media teams while also working independently.
• A competitive drive to create top-performing copy and celebrate successes.
• Comfort with iteration and learning from ads that do not perform well, with no ego or drama.
• Must be in Austin for regular collaboration.

Skills

• Ad copy writing
• Direct response marketing
• Performance analysis
• Platform adaptation
• Collaboration
• Iteration
• Trend spotting

Location

• Austin, TX

Work Type

• Hybrid
• Project-based
• Freelance

Experience Level

• Experienced

Salary/Compensations

• Project-based / Freelance (per ad, per campaign, or retainer—we'll discuss)

About the Company

• Contrarian Thinking's mission is to help 1 million people become financially free and create 100,000 small business owners. They focus on profitable, overlooked enterprises that build real wealth. Their platform includes a large newsletter readership, significant social media following, a top-rated business podcast, a global community, an investment fund, and a portfolio company. Their philosophy prioritizes Main Street over Wall Street, critical thinking, unconventional cash flow, and results over intentions.