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About the Role

Visa Commercial Solutions (VCS) is seeking an experienced Senior B2B Events Marketing Manager to drive impactful event programming across Europe that aligns with VCS business priorities. This role requires a customer-centric focus and a strategic mindset in developing and executing B2B event programming for VCS that supports commercial priorities, fosters brand engagement, and generates business opportunities.

Responsibilities

Develop, plan, and execute B2B event programming for VCS proprietary, client, and industry events, ensuring alignment with sales, marketing, product, and communication priorities.
Partner with VCS stakeholders across functions, including sales, product, marketing, communications, leadership, and regional teams, to define event objectives, messaging, and target audiences.
Curate compelling content and engagement formats that deliver value to attendees and drive engagement.
Design B2B event experiences that maximize lead capture, nurture, and conversion opportunities for VCS sales teams.
Establish KPIs and measure event performance, providing post-event analysis and recommendations for continuous improvement.
Drive workstreams to ensure projects stay on track, adapting and consulting with leadership as required.
Manage relationships with event organizers, partners, and vendors to ensure seamless event execution.
Ensure events reflect Visa’s brand playbook, maintaining consistency across regions and event types.
Oversee workstream budgets and negotiate contracts.
Stay informed on global event trends, technologies, and best practices, applying innovative solutions to enhance event impact.

Requirements

Must possess a passion for events and in-depth understanding of how events engagement bolsters brand and supports business objectives.
Creative approach to development of event concepts – think outside the box – with a desire to constantly innovate and improve all event aspects.
Excellent communication, negotiation and relationship management skills, particularly with senior executive level stakeholders.
Demonstrated exceptional project management, organization and planning skills applied in a fast-paced, multi-tasking environment.
Self-directed personality that takes a proactive, hands-on role in problem solving, decision-making, creating new procedures and innovating new ways to enhance existing processes.
Strong customer orientation - look to deliver impactful and beneficial events for clients and attendees with a focus on quality.
Must be able to support domestic and international event programmes across Europe, as required.
The role requires regional travel, typically up to five business days per month, and from time to time overtime and weekend work.

Skills

B2B event program development
B2B event production
B2B event operations
B2B event budgeting
B2B event measurement
Tradeshow/exhibition management
Stakeholder management
Executive management
Lead generation
Lead capture
Data management
CRM management
Event marketing
MS Dynamics
Salesforce
Eloqua
Marketo
Cvent
Swoogo

Location

Europe

Work Type

Hybrid

Experience Level

Senior
Experienced

About the Company

Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.
At Visa, you’ll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.
Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.

Equal Opportunity

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.